Ultimate Guide to Content Creation Services in 2024

In this guide, we will explore the key aspects of content creation, including developing a content marketing strategy, creating a content calendar, and the top content creation services available in the market.

Whether you are an agency owner or a social media manager, this guide will equip you with the knowledge and tools to successfully create high-quality content in 2024.

What is Content Marketing?

Content marketing is the art of creating valuable, relevant, and consistent content to attract and retain a clearly defined audience. Unlike traditional marketing, content production and marketing focuses on building relationships with current and potential clients by providing them with valuable information and engaging experiences. With the ever-increasing clutter in the online space, having a solid content marketing plan in place allows you to stand out by delivering genuine value to your target market.

Content marketing is a dynamic field that constantly evolves with changing consumer behaviors and technological advancements. It requires you to stay updated with the latest trends and adapt your content strategies accordingly.

And one of the key aspects of content marketing is understanding the needs and preferences of your target audience. By conducting thorough research and analysis, you can create content that resonates with them, ultimately leading to higher engagement and conversion rates.

This personalized approach not only helps in establishing brand loyalty but also in gaining a competitive edge.

Developing a Content Marketing Strategy

Before diving into the world of content creation services, you need to establish a strong content marketing strategy.This strategy acts as a roadmap, guiding you through the process of creating and distributing valuable, relevant, and consistent content to attract and retain your target audience.

In your strategy, you should consider:

• Your content goals and business objectives - what do you want to gain from content marketing? What is the reason you're doing content marketing?
• Your target audience - who are you serving with your content pieces? And why? What are their pain points and how can you solve them? To answer these questions, we recommend creating a client persona. Check out our blog: How to Create a Content Marketing Persona for some tips!
• Your key channels - where do you want to put every piece of content? It's not necessary to put your content EVERYWHERE - for content optimization, you just need to be where your audience is. Identifying three of the main channels where your audience is, is a good start. Here you can also choose the type of content you want to put out, whether that's blog posts, videos, infographics, podcasts, and so on.
• Your content funnels - segment each type of content into top of funnel (broadly creating high value content), middle of funnel (providing valuable content about your audience's specific problems and your solution) and bottom of funnel (content that shows why your solution is better than your competitors').
• Your KPIs - what are you going to analyze to give you data-driven insights? This could be metrics such as social shares, time spent on a web page, page conversion rates, email engagement etc.
• Your processes - how are you going to create the content and who's going to do it?
• Your distribution channels - where are you going to share the content? Consider paid, earned, and owned media!

We love this content marketing strategy guide from Elementor: How to Create a Content Marketing Strategy

Creating a Content Calendar

To streamlined your content creation processes, it's super helpful to create a content calendar! It helps you plan and organize your content in advance, ensuring a consistent flow of valuable information for your audience.

Start by identifying key events, holidays, and industry trends that are relevant to your business. Then, brainstorm content ideas that align with these dates and topics. Distribute your content strategically, ensuring a balance between educational, promotional, and entertaining content.

Having a well-structured content calendar means you can avoid last-minute stress and deliver a steady stream of impactful content.

Related: How to Organize Your Social Media Calendar

Top Blog Marketing Service: Verblio

Having a dedicated blog marketing service can significantly enhance your content creation efforts. These services often provide an expert team of writers who are experienced in creating engaging, informative, and Search Engine Optimisation (SEO)-friendly active blog posts. They can help you identify relevant topics, conduct thorough research, and deliver well-written and optimized articles that resonate with your target audience. They can also assist with content promotion strategies, driving traffic and increasing visibility for your blog.

Verblio is a content creation platform that connects you with freelance writers to produce various types of content, including articles, blog posts, website content, and more. Verblio offers a subscription-based service where you can request content on specific topics and receive submissions from a pool of skilled content writers.

You can then review and approve the content you like, while the content specialists receive compensation for their work. The platform aims to provide high-quality, custom authentic content tailored to the needs of your business.

Pros and Cons

Pros

1. Diverse content - the platform offers various types of content, including articles, blog posts, website content, social media posts,, catering to the diverse needs of a wide range of businesses.
2. Customization - you can provide detailed instructions, content briefs and guidelines for your content requests, allowing you to receive customized content that aligns with your brand voice, style, and objectives.

Cons

1. Dependence on writers - the quality and reliability of the content can vary depending on the writers assigned to the project. While Verblio vets its writers, there may still be inconsistencies in writing style or expertise.
2. Turnaround time - depending on the availability of writers and the complexity of the content request, turnaround times for receiving content submissions may vary. If you have urgent content needs or tight client deadlines, you may find this aspect challenging.

Pricing

There are three pricing plans:

AI + human content - this plan is $0.06 per word and is for content that's written using Verblio's hybrid model using both human input and its internal AI tools.

100% human content - this is $0.16 per word and includes bespoke, customized content that's written only by its human writers.

Managed services - Verblio offers a bespoke approach and package that's dependent on your needs. This means the price will vary from client to client, so you will need to get in touch with them to find out the cost for this.

Reviews

Reviews of Verblio have generally been positive, with many users praising its ease of use, quality of content, speed, ability to scale content production, and good customer support.

Top Copywriting Service: Get A Copywriter

Copywriting plays a crucial role in the success of your content creation efforts. It involves crafting persuasive and compelling content that encourages readers to take action. Whether you need captivating website copy, attention-grabbing social media posts, or compelling email newsletters, a top copywriting service can help you communicate key messages effectively. These services often have a team of skilled copywriters who understand the intricacies of different platforms and can tailor their writing to resonate with your target audience.

Get a Copywriter provides dedicated content writing services, where professional content marketers will create appealing content depending on your own specific needs, whether it's for website copy, blog posts, advertising copy or product descriptions.

it's a convenient solution if you're seeking high-quality written creative content without having to hire a full-time copywriter in-house.

Pros and Cons

Pros

1. Access to talent - Get a Copywriter has a pool of talented copywriters with diverse skills and expertise. This means you can find someone who specializes in the type of content you need quickly and conveniently.
2. Cost-effective- depending on your budget and requirements, hiring a freelance copywriter through a platform like this can be more cost-effective than hiring a full-time employee.

Cons

1. Quality variability - while the platform will vet the writers, quality can still vary, so it's with checking samples, portfolios and reviews.
2. Limited control - you may have less control over the creative process and timelines.

Pricing

Get a Copywriter has many different services, depending on your needs so pricing varies from one service to the next. It also depends on the platform you're writing for, and how many words you need.

Blog posts range from $59 - $486 depending on how many words and if you need to Pro or Expert plan.

Reviews

Get a Copywriter is a popular platform that's rated 4.8 stars on Trust Pilot. Most reviews praise the ability of the writers and the speed of service.

Top Video Creation Service: Vireo Video

Video creation services specialize in creating engaging and visually appealing videos that convey messages effectively. Whether you need explainer videos, product demos, or video testimonials, a top video creation service can bring your ideas to life. They have the expertise to handle everything from scriptwriting and filming to editing and post-production.

Vireo Video is video production service that creates captivating content for YouTube. The creative team at Vireo offers services such as YouTube Growth Marketing, YouTube Advertising, YouTube Marketing Strategy, YouTube Video SEO Optimization, YouTube Influencer Marketing.

Pros and Cons

Pros

1. YouTube Certified - Vireo Video is YouTube Certified and is a Google Partner Agency so you know you will be using a credible platform and service.
2. A good track record of success - the agency has a good record of boosting business revenue, brand growth and ROI.

Cons

1. Doesn't specialize in all social channels - these days, video marketing is important on all social media channels, not just YouTube. So if you need video support for multiple digital platforms, Vireo might not be the best option.

Pricing

Vireo Video doesn't specify prices on the website.

Reviews

Vireo Video has super good reviews, rating 5/5 on Endorsal. Many businesses have seen success and increase in many YouTube metrics since working with the agency.

Top Social Media Marketing Service: Faceplant Creative

Social media marketing services offer expertise in developing and executing social media strategies tailored to specific business goals. They can help you create engaging content, manage social media accounts, and monitor and analyze performance metrics to effectively build a strong digital presence.

Faceplant Creative is a Texas-based social media marketing offering a comprehensive suite of services for organic social campaigns and paid ads. They provide strategy, creative, production, optimization, ad-buying and performance reporting.

Pros and Cons

Pros

1. Offers both paid and organic social - Faceplant covers a lot of bases when it comes to social media marketing so is a good option if you need content for both paid and organic social media.
2. Creates content for multiple social media platforms - the agency creates content for Facebook, Instagram, TikTok, YouTube and Pinterest so covers plenty of the main social channels.

Cons

1. Not the best option for B2B marketing - if you're looking for an agency to take on the content for your own agency work or your B2B clients, this might not be the best option as they don't make content for platforms such as LinkedIn and X.
2. Long waiting time for content - the first batch of content is usually delivered around 45 days after the discovery call so might not be a good choice if you need content quickly.

Pricing

No details of the agency's packages or pricing are on the website.

Reviews

Faceplant Creative has good reviews for its ability to boost key metrics in both organic and paid social in a short timeframe. Clients also mention how creative the team are and how easy they are to work with.

White Label Content for Agencies

Content creation services presents an opportunity for growth for your agency. Partnering with a white label content provider can help you expand your service offerings without the need for an in-house team.

These providers offer ready-made content solutions that can be branded with your agency's logo and seamlessly integrated into your clients' marketing strategies. Whether it's blog articles, social media posts, or video content, white label content allows agencies to deliver high-quality work while saving time and resources.

Let's take a look at some of the top white label content services for agencies in 2024.

Top White Label Social Media Service: MixBloom

We're MixBloom - a white label social media management agency with a team of expert social media managers that can create high-quality and engaging social media posts for your clients, that you can resell as your own. The idea is to do all of the time-consuming social media content creation for business agency owners like yourself, so you can spend the saved time focusing on other aspects of your business.

Pros and Cons

Pros

1. All the work done for you, for a couple of hundred dollars a month - we can do all of your social media content creation for you, starting at just a couple of hundred dollars a month.
2. Large talent pool of social media managers - we have a very talented team of native-English speaking social media managers (dotted across the US, UK and Canada) who are ready to help your agency scale. You'll be assigned a dedicated social media manager who will help your business grow over time.
3. Scheduling and publishing - not only do we produce high-quality social media content, we'll also do all of the scheduling and publishing too!
4. Domain customization - you will get your own white label domain so anything that you send to your client to review will look like it comes straight from your business.
5. Simple approval system and centralized white label dashboard - feedback and approval systems are notoriously a headache for agencies, but that's why we made our own white label dashboard. Every two weeks, our social media managers will load up the next batch of content and share it with you via a link. If the content is for your client, you can rebrand the dashboard with your own logo and share it with them too. All feedback and approvals can then be done via the dashboard, where your dedicated social media manager will pick it up and either get to work on the revisions (they're unlimited btw 🤯) or scheduling out the content. Learn more about how we work.

Cons

1. We're not a full-service marketing agency - we focus solely on social media content creation so if you're looking for one solution for all your other marketing strategies and offerings, we're probably not the right fit.
2. You only get to post on a max of 4 networks - we predominantly work across Facebook, X, Instagram and LinkedIn. We don't currently do TikTok but our video plans will include normal feed videos and Reels.
3. We don't provide community management or engagement - this is not a service that we're offering at this time, but we do know how to make great content that will keep your audience engaged!

Pricing

We currently have two plans - the Standard Plans and the Plans with Video - with three pricing tiers for each.

Let's start with the Standard Plans - you have the Starter, the Business and the Growth and all of these come with a one-time white label set up fee of $150.

The Starter is $239 per month for eight posts across two networks (all with graphics included), unlimited revisions and scheduling.

The Business is $359 per month for 12 posts across four social platforms (all with graphics included too), unlimited revisions and scheduling.

The Growth is $539 per month for 20 posts across four networks (you guessed it - all with graphics included), unlimited revisions and scheduling.

We also have plans with video included:

The Starter Plus gives you everything from the Standard Plan but instead of eight custom images, you get six images and two videos.

Same goes for the Business Plus - you get eight graphics and four videos.

And for the Growth Plus, you get 12 images and eight videos.

Reviews

We're often praised for our creativity, communication and professionalism! Check out our reviews to see what our clients have to say!

Want to see for yourself? Try us out with a 7-day free trial!

Related reading: Top 40 White Label Marketing Tools

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Top White Label Content Service: 100 Pound Social

100 Pound Social is a social media management and blog-writing service that specializes in providing affordable and effective content for small businesses. The company offers a range of services designed to help you maintain a consistent and engaging presence on social media and blogging platforms without the need for hiring full-time staff or investing in expensive marketing agencies.

Pros and Cons

Pros

1. It's a time-saver for agencies - outsourcing blog-writing to 100 Pound Social can save you time, allowing you to focus on other aspects of your business.
2. Consistency - by entrusting your content creation to a dedicated service, you can ensure consistent posting schedules and branding across platforms.

Cons

1. Communication challenges - working with a remote content marketing experts can sometimes lead to communication challenges or delays in responding to inquiries or requests.
2. Lack of direct control - outsourcing to an external service means relinquishing some degree of control over your online presence, which may not be suitable for agencies that prefer hands-on management.

Pricing

100 Pound Social's white label social plans start from £100 a month. This plan includes three unique posts per week, published on up to two platforms, engaging, royalty-free images, relevant hashtags, an expert content creator, a monthly review form and a customer success manager.

The company's other content marketing services such as blog-writing packages start from £120 per month.

Reviews

100 Pound Social gets praised for producing quality content for great value. People also love that the platform helps them save time for other areas of the business.

Top White Label Copywriting Service: CopywritingCrew  

CopywritingCrew is a copywriting agency that offers various services related to content creation and copywriting such as website copywriting, SEO content writing, blog post creation and email copywriting.

The white label feature means that they can work with you to produce high-quality content for your clients to boost their online presence.

Pros and Cons

Pros

1. You get a dedicated team to produce top-quality content - all services include a professional copywriter, a dedicated editor, and project manager.
2. Unlimited revisions - you get unlimited revisions to ensure that all content that the agency provides is perfect. However, this is only for 7 days after the content has been provided.

Cons

1. Less personalized attention - in some cases, working with a copywriting agency like CopywritingCrew may mean less personalized attention compared to hiring an individual freelancer or team member.

Pricing

The pricing depends on the copy you need from the agency:

• Website copy starts from $195
• Landing page copy starts from $390
• Email campaigns start from $95
• Facebook Ads start from $49
• Blog posts start from $120

Reviews

The agency has been around since 2010 and has racked up lots of positive reviews since. Clients say that CopywritingCrew offer quick turnaround of content, they're able to scale and that their systems and processes are easy to follow.

Top White Label Video Creation Service: VidPros

VidPros is a video creation platform that specializes in white label video editing by producing video content at scale that your agency can rebrand and resell as your own.

Pros and Cons

Pros

1. Saves time - it's all about video these days. But even editing short-form vids can take hours out of your day, and that's just for one video! By outsourcing this task to a white label video editing agency like VidPros, you can produce video at scale so you have time to focus on other areas.
2. You're not limited on what you can charge - even though you're reselling VidPros work, there's no limit on the profit you can make. VidPros says that even a 300% premium is possible!

Cons

1. Cost - because video-editing is a highly skilled job, it's not cheap to outsource the work so you will need to weigh up whether your budget can stretch.

Pricing

VidPros has two packages - the Part Time (starting at $1000 a month) and the Full Time (starting at $3000 a month).

The Part Time includes a dedicated editor for two hours per day, overnight turnarounds, stock video and music, simple thumbnails, AI generated captions and three months' storage.

The Full Time includes everything in the Part Time plus an editor for eight hours a day.

Reviews

VidPros has 5 star reviews on Google and users recommend the platform for the service, quality and quick turnaround.

Related reading: The Best 6 Social Video Maker Tools

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Conclusion

By developing a content marketing strategy, understanding the importance of content marketing, creating a content calendar, and leveraging the top content creation services available, you can effectively engage yours and your clients' audience and achieve marketing goals. Whether you are an agency owner looking to expand your services or a social media manager seeking to stay ahead of the competition, investing in content creation services is a strategic move that can drive success.

Recommended reading:

Your Complete Guide to White Label Social Media Management

How to Scale Your Agency

The Ultimate Guide to Content Scaling

The Ultimate Guide to Automated Content Creation

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