How to Grow Your Digital Marketing Agency

Whether you're a new or established digital agency owner, you'll want to bookmark this page so you can refer back to it any time you need ideas of how to grow your agency. In this post we'll cover the 6 key areas of running an agency (broken up into 20 individual growth tips) with tons more resources linked at the bottom of the page:

Building a strong agency foundation
Growing your client base
Client relationships
Agency pricing
Hiring the right talent
Agency project management

Let's get started!

A strong agency foundation

Building a strong and successful agency foundation involves 3 key areas:

Developing a unique value proposition
Creating an effective business plan, and
Identifying and deeply understanding your ideal clients.

Let's explore each of these areas in depth:

1. Develop your value proposition

A value proposition is a statement that explains how your agency can provide unique value to its customers. It is essentially a promise to deliver specific benefits and solve the customer's problems in a way that differentiates your agency from competitors.

Your agency's value proposition is what sets you apart from the competition and defines your unique brand identity.

It should communicate your digital marketing company's core strengths and areas of expertise to your target audience and ideal clients.

We love this in-depth guide to value propositions from OMG Center: The Best Value Propositions for Every Single Digital Marketing Agency.

2. Create an effective business plan

Many agency owners start out freelancing, and then rebrand as an agency once they get too many clients to handle themselves - and never get around to writing out an actual business plan. Don't skip this step! You need a comprehensive business plan that outlines the following:

Your goals
Targets
Strategies for growth
Revenue and profit projections, cash flow, and operating expenses
Potential risks or challenges that may arise

When creating your plan, it’s important to be realistic about your business goals and targets. Set achievable targets that will help you measure your progress and adjust your strategies as needed.

We really like this guide from Hubspot, which includes a free business plan template.

3. Identify your ideal clients

In tandem to developing your value proposition and business plan, it’s important to consider your ideal customers and what they are looking for in a digital marketing agency.

(Check out our guide on how to create a content marketing persona to dive deeper into this topic.)

Are your ideal customers looking for a full-service agency that can handle all aspects of their digital marketing strategy, or are they looking for specialized agencies that can provide expertise in a particular area, such as an SEO agency?

With a clear understanding of your target audience, you can develop a value proposition that speaks directly to their needs and communicates the unique benefits of working with your full-service digital marketing agency.

You can interview your existing clients and/or conduct market research to gain insights into your ideal clients' needs, preferences, and challenges. Armed with this knowledge, you can tailor your services and approach to meet their specific requirements.

Grow your client base

When it comes to client acquisition, a multi-channel approach is key. Finding and managing clients is a huge topic, so we've broken it down into the following:

Marketing your marketing agency
Cold outreach
Your sales process
Nurturing client relationships

4. Market your marketing agency

As a digital marketing agency, you're no stranger to marketing your clients' brands. But sometimes, agencies neglect their own marketing, hindering their growth.

Once you have a developed a strong agency foundation, it's time to implement your own effective growth marketing strategy to help you attract new clients so you can grow your agency.

But what exactly are these strategies, and how can you make them work for you?

5. Promote your agency with content marketing

Establish yourself as a thought leader in the industry by creating high-quality blog posts, white papers and other resources - this will show prospective clients that you know your stuff, and that they can trust you with their own content marketing.

Here are 3 best practices to follow when it comes to content marketing:

Create a content calendar and a publishing schedule, as you would with your clients, so that you don't miss any opportunities to share your content. The truth is, content marketing is probably not going to get you anywhere if you post a blog once every four months. If you really want your audience to enjoy your content, and come to your agency as a source of information/thought leader, you've got to publish top quality posts - often.
Write for your target audience - you might be thinking 'duh!' but in order to produce a successful strategy, you've got to look deeper into where and how your audience consumes content. Then you can tailor your content to where they are and what they want/need.
Optimize your content and improve SEO. Keyword/hashtag research, tags and meta descriptions are all super important to increase your visibility on search engines and get your content seen by the right people.

Take a look at this blog from Hostinger Tutorials for more growth tips: How to Grow a Digital Marketing Agency.

6. Promote your agency with social media

As one of the most effective channels for digital marketing, you should also leverage social media to boost your brand awareness and engage with your audience on a more personal level.

Focus on quality over quantity. Rather than trying to be active on every platform, choose the ones that are most relevant to your audience and focus on creating engaging content that resonates with them.

Organic social vs paid social

Organic social media marketing can be more cost-effective than paid social, helping your agency boost brand awareness, improve engagement and generate leads - all without putting a cost on the post (other than for the labor and software).

If you're only using organic social, it's worth remembering that success doesn't come overnight! It's all about knowing your audience down to a T and posting consistently valuable content that they'll love. Check out our post on how to write great Instagram captions that'll capture your audience's attention!

Want to improve your social metrics quickly? You might want to introduce paid social media into your strategy. With paid social, you can increase visibility, get faster results and use advanced analytics tools. Of course, all of this comes at a cost. And if you're looking to get a lot of out of paid social, you're probably going to need a sizeable budget!

If the biggest challenge you have is time, why not partner with a white label social media management agency to take on the social media work for you?

With MixBloom, you can delegate social content creation and publishing to our expert team, allowing you to focus on growing your marketing agency. We can create content not just for your social media, but for your clients' too.

Book a consultation with us to learn about your 7-day free trial now!

7. Promote your agency with SEO and PPC Advertising

Search engine optimization and creating targeted PPC campaigns can deliver exceptional results and reach new clients for your agency.

One of the key components in growing your agency is optimizing your website for search engines, both on-page and off-page.

On-page optimization involves making sure that your website's content, meta tags, and images are all optimized to improve your site's visibility on search engines.

Off-page optimization involves all the activities that are done outside of your website to improve its search engine rankings and visibility, such as link building and guest blogging.

Another way to improve how you appear on Google's search page is by leveraging Google My Business.

With PPC advertising, carefully target your ads to ensure that they reach the right audience. This means choosing the right keywords, creating compelling ad copy, and setting appropriate bids to ensure that your ads are seen by the right people.

There's a great guide from PPC Geeks on this: SEO - The Ultimate Guide to Boosting Your Online Content for Top Search Results.

8. Optimize your agency's website

Your website is a critical component of your own digital marketing strategy, acting as the online hub for your agency. By optimizing your website for search engines and providing a seamless user experience, your agency can attract new clients and establish itself as a credible and trustworthy source of digital marketing solutions.

Check out this in depth guide by Search Engine Journal for more info: Website Optimization Essentials.

9. Cold outreach

While inbound marketing strategies are effective, don't overlook the power of cold outreach in expanding your client base. Identify prospects who align with your target audience and reach out to them with personalized messages that demonstrate your understanding of their challenges and how your agency can help.

When conducting cold outreach, it's crucial to be genuine, to the point, and to provide value up front; avoid being pushy, sales-oriented, long-winded, or talking about yourself.

Here are the 10 basic rules for cold email:

Contact the right person
Don’t send the same email to everyone
Write an awesome subject line
Show personality
Finish your email with a call to action
Optimize your email signature
Proofread your email
Make your email different from the rest
Be persistent
Keep track of performance

If you want to deep dive into each of the rules in this post, read The Ultimate Cold Email Guide: Best Practices And Tools.

10. Establish your sales process

Once you start regularly attracting leads, it's essential to put a streamlined sales process in place:

Qualify your prospects to ensure they are the right fit for your agency. Develop a comprehensive understanding of their goals, budget, and timeline.
Craft customized proposals (or create set packages - more on that later) that clearly outline the scope of work, deliverables, and pricing options. Tailor your approach to showcase your agency's strengths and demonstrate how you can add value to their business.
Establish strong relationships with your prospects throughout the sales process. This involves active listening, addressing their concerns, and providing solutions that align with their needs. By building trust and rapport, you can differentiate your agency from competitors and position yourself as a trusted advisor in the eyes of potential clients.
Leverage case studies and success stories. Sharing real-life examples of how your agency has helped similar clients achieve their marketing goals can provide social proof and build credibility. These stories serve as powerful tools to illustrate your expertise and track record, instilling confidence in prospects and reinforcing the value proposition of your services.

A well-structured sales process not only increases your chances of closing deals but also helps in managing client expectations from the outset.

For more tips, check out this step-by-step guide on how to create a 'fast-failure' sales process by Sakas and Company!

Client relationships & retention

To grow your digital marketing agency, you also need to foster strong relationships with clients and improve your client retention rate (CRR).

Here's the formula to calculate your CRR:

CRR = ((E-N/S)x100

S = the number of clients you have at the start

E = the number of clients you have at the end

N = the number of clients acquired during the period

Read 5 Proven Client Retention Strategies for Marketing Agencies for a deep dive on the subject.

CRR-boosting strategies include:

Providing a smooth client onboarding process
Establishing clear communication channels
And measuring and reporting client success metrics.

Let's explore each:

11. Provide a great client onboarding experience

A well-oiled client onboarding process sets the tone for the entire client relationship; it should set clear expectations, build rapport, and ensure that everyone is on the same page from day one.

This involves more than just providing an introductory call and launching into the work.

First, it's a good idea to create an onboarding questionnaire to find out more about the client and understand their goals, biggest challenges and expectations. Here are some questions to ask:

What is your company about?
What is your brand?
Who is your target audience?
What do you want your brand tone to be?
Do you have any brand assets?
What are your expectations from us?

Your agency can then tailor its services to meet the unique needs of your clients, and build a strong foundation for the partnership.

You'll also want to establish clear communication protocols, such as preferred methods of communication and response times. Doing so will ensure that clients feel heard, valued, and informed throughout the entire relationship.

Onboarding doesn't need to be complicated! Check this article from HeyOrca!: How to Make Agency Onboarding Easy.

12. Measure client success metrics

To make sure that you’re delivering exceptional results to your clients, you need to measure and report on key success metrics regularly. This involves establishing clear benchmarks and regularly assessing your agency’s performance against those benchmarks.

Measuring and reporting on success metrics can take many forms, such as providing weekly, monthly, and/or quarterly progress reports, conducting client surveys, and analyzing data to identify areas for improvement.

Providing transparent and actionable insights will demonstrate your agency's commitment to delivering results and building long-term relationships.

Read more about this in HubSpot's in-depth guide: The 15 Customer Success Metrics that Actually Matter.

13. Upsell your current agency clients

You can grow your agency's revenue without acquiring new clients by upselling your current agency clients.

Upselling means that you offer your clients additional services, tailored to their unique needs and goals.

While this is a great strategy to increase your profits, it's also a good way to strengthen the relationships with your clients, improve customer loyalty and client retention.

So, when's the best time to upsell? All the time!

Here are 4 times we upsell at MixBloom outside of the initial onboarding stage:

If the client has "maxed out" the engagement on their static posts, we would recommend they try a video plan, because videos have higher organic reach.
If the client is regularly asking for additional content, we'd move them to a higher plan.
If they mention anything about wanting to see more growth, followers, etc., we'd suggest a higher plan and push them to promote some of the posts (we don't offer this, but boosting your own posts is easy!)
If they aren’t sure what plan they should start out with, we always push them up a level and let them know they can drop down if they feel like they have too much content.

MixBloom's guide goes deeper into how to upsell your current agency clients so you can successfully implement it into your growth strategies.

14. Incentivize client referrals

Word-of-mouth marketing remains one of the most powerful and cost-effective ways to attract new clients and grow your agency.

Happy clients can be your agency's best advocates. Encourage them to refer your services to their business connections and provide incentives for successful referrals.

When a client refers your agency to someone in their network, it not only speaks volumes about their satisfaction with your services but also helps establish a sense of trust and credibility for your agency. Potential clients are more likely to trust recommendations from people they know rather than traditional advertising methods. This personal touch can go a long way in building long-lasting relationships with new clients.

Furthermore, by implementing a structured referral program, you can track and measure the success of your client referrals. This data can provide valuable insights into which clients are most engaged and satisfied with your agency's services, allowing you to tailor your marketing strategies accordingly.

7 client referral tools to use:

Now that you understand your client retention rate, how to provide a great onboarding experience, success metrics, and upselling, go deeper in our article, Why Social Media Agencies Lose Clients: Uncovering the Reasons Behind Client Loss.

Agency Pricing

Pricing your services can be a challenging task.

It's crucial to strike a balance between profitability and competitiveness. Develop a well-defined pricing strategy that takes into account the complexity of the project, the value you bring, and the market rates.

Consider offering different pricing options, such as project-based or retainer-based models, to cater to various client needs. Transparently communicate your pricing structure to your clients to avoid confusion and build trust.

When determining your pricing strategy, start by conducting thorough market research to understand the pricing landscape in your industry. Analyze your competitors' pricing models and identify gaps where you can offer unique value to justify premium pricing.

You may also want to implement a tiered pricing structure that aligns with the different levels of service you provide. This approach allows clients to choose a pricing tier that best suits their budget and requirements, enhancing their overall satisfaction with your agency.

Before we move onto productizing your agency, increasing recurring revenue, recession-proofing your agency, and scalable pricing models, let's quickly address a controversial question:

Should you post your prices on your website?

Some agencies believe that being transparent about their pricing can help attract the right clients and streamline the sales process, while others argue that sharing pricing information upfront can deter potential clients or limit the agency’s ability to negotiate.

Here are the pros and cons to both approaches:

Pros of showing your pricing on your website

Transparency - having your pricing there can show that your agency has nothing to hide. Demonstrating transparency is a great way to build trust quickly between you and your potential clients.
Efficiency - it saves time for both the agency and potential clients. Clients can quickly determine if the agency's services fit within their budget, reducing the need for back-and-forth negotiations or inquiries.
Qualifying leads - potential clients who reach out already have an understanding of the costs involved, indicating a higher likelihood of conversion as they are already comfortable with the pricing structure.
Competitive advantage - agencies that openly display pricing differentiate themselves from competitors who may not disclose this information. It can attract clients who value straightforwardness and want to avoid hidden costs or surprises.
SEO - when potential clients search for specific services with pricing-related keywords, the agency's website is more likely to appear in search results.

Cons of showing your pricing on your website

Negative perceptions - clients may perceive the agency's services as overpriced without fully understanding the value proposition. This can lead to potential clients being deterred from contacting the agency altogether, even if they might have been willing to negotiate a price that fits their budget.
Complex services - in many cases, digital agency services can be highly customized or complex, making it difficult to provide accurate pricing without first understanding the specific needs of the client. Displaying fixed prices may oversimplify the range of services offered and could lead to misunderstandings about what is included.
Loss of flexibility - publicly displayed pricing can limit the agency's flexibility in negotiating customized packages or pricing structures tailored to individual clients. This could result in missed opportunities to secure high-value projects or accommodate unique client requirements.

It all depends if you're a full-service agency or a productized/subscription-based agency. If you're a full-service, you may want to make people consult to learn your prices, as all clients probably have different needs and bespoke pricing makes more sense. Productized agencies usually have set packages and pricing, so are more likely to benefit from being transparent about pricing.

15. Productize your agency

Productizing your agency services involves turning your expertise into scalable products. By packaging your services into standardized and/or subscription-based offerings, you can improve efficiency, profitability, and client satisfaction.

It also spares you the process of having to negotiate prices and scope every time you land a new client.

One key benefit of productizing your agency services is the ability to create clear and transparent pricing structures. When clients can easily see what they are getting for their investment, it builds trust and makes it simpler for them to make purchasing decisions. This transparency can lead to more confident clients who are willing to invest in your services, knowing exactly what to expect in return.

Another advantage of productizing your agency is the potential for creating passive and recurring income streams (skip to our next section for more on recurring revenue). By developing products that can be sold repeatedly without a significant time investment for each sale, you can generate revenue even when your team is not actively working on client projects. This can provide stability for your agency and open up new opportunities for growth and expansion.

Here are 8 ideas for products that marketing agencies can offer:

Marketing strategy packages: Offer comprehensive marketing strategy packages that include market research, target audience analysis, competitor analysis, and a detailed plan for achieving client goals.
Social media management: Provide a monthly subscription for social media management services that include content creation, posting schedules, engagement strategies, and/or performance tracking. (As an aside, this is what we do here at MixBloom. Learn more here.)
Search engine optimization: Offer SEO optimization services that include keyword research, on-page optimization, link building strategies, and regular reporting on search engine rankings.
Email marketing campaigns: Create and manage email marketing campaigns for clients, including template design, segmentation strategies, A/B testing, and analytics reporting.
Content creations: Sell packages of content creation services such as blog posts, whitepapers, case studies, ebooks, or social media posts tailored to client needs.
Web design: Offer website design and development services that range from basic website setups to complex e-commerce platforms with custom features.
Paid advertising campaigns: Provide paid advertising campaign management services on platforms like Google Ads or Facebook Ads with ad creation, budget management, targeting strategies, and performance tracking.
Analytics reporting: Develop customized analytics reporting packages that track key performance indicators (KPIs), provide insights into campaign effectiveness, and offer recommendations for improvement.

You may also want to sell digital products to supplement your income. These can include courses, ebooks, content templates, and more! Digital products can be a great choice for future clients who are not quite ready for your services.

By productizing your agency services in this way, you can streamline your offerings, increase efficiency in delivering services to clients consistently while also creating new revenue streams for your agency.

16. Increase recurring revenue

Recurring revenue is indeed the lifeblood of any agency, providing a stable foundation for sustained growth and success. While one-time projects can bring in immediate income, establishing ongoing, predictable revenue streams is crucial for long-term financial stability.

One way to increase recurring revenue is by offering subscription-based services (see our previous section on productized services).

A subscription model allows clients to access your agency's expertise on an ongoing basis, providing them with continuous value while ensuring a steady income stream for your business. By creating subscription packages tailored to different client needs and budgets, you can attract a wider range of customers and encourage long-term loyalty.

For example, here are MixBloom we offer 6 tiers (social media content with and without video, with 3 tiers of price points within each) on a recurring monthly subscription that you can cancel anytime:

Another approach to boosting recurring revenue is by retaining clients for longer durations and upselling them (refer back to #13 for more on upselling).

Building strong relationships with your clients, understanding their evolving needs, and consistently delivering exceptional results can help foster loyalty and encourage clients to continue working with your agency over time.

17. Recession-proof your agency

The business landscape can be unpredictable, with economic downturns and fluctuations. To ensure your agency has the resilience to weather any storm, you need to recession-proof your business by diversifying your client base, strengthening relationships with existing clients, and developing contingency plans. Let's explore each of these further:

Diversify your client base

Ever thought about expanding into other industries and niches? Diversifying clients can reduce your dependency on specific industries, create stable revenue streams, broaden your skill development and offer you more networking opportunities. Only serving clients from one industry can put you at risk, for example if that industry experiences a downturn.

Serving clients from various sectors also provides insights into different markets and consumer behaviors that can inform your work for other clients.

Strengthen your relationships with existing clients

Your existing clients are one of your most important assets! By developing strong client relationships, you can better anticipate and meet your clients' needs - resulting in higher client satisfaction, repeat business and positive referrals.

Having good client relationships can serve as a solid foundation for constructive feedback and continuous improvement, helping your agency to refine your processes and stay ahead of your competitors.

It not only drives agency growth but also boosts your reputation as a trusted partner in your industry.

Develop contingency plans to handle challenging times

Being prepared for any situation is good business practice - it helps you effectively navigate uncertainties and mitigate potential risks. You might think about including strategies for cost reduction, diversification of services or client base, flexible work arrangements, and emergency response protocols.

Contingency plans help you maintain operations, retain talent, and uphold service quality even in adverse circumstances, safeguarding your reputation and client relationships.

Keep a close eye on market trends, consumer behavior, and industry developments to proactively adjust your strategies and offerings. Embracing innovation and exploring new technologies can also give your agency a competitive edge and open up new opportunities for growth, even in challenging economic conditions.

How to take advantage of slow seasons:

Offer promotions and discounts - this can help maintain cash flow when you need to cover fixed costs. Offer discounts sparingly so you don't train your customer base to wait for these special offers.
Update your portfolio and website - having a slower period can be a fantastic time to tick off those tasks on your to-do list that keep getting deprioritized.
Invest in your education - same as the above, you actually have time to invest in training and education, giving you a chance to upskill and provide better services for your clients!

Build your team

When hiring for your agency, you should look into the skills and experience of potential candidates and also assess if they're a good fit for your company culture. You want to create a team that is collaborative, creative, and passionate about delivering exceptional results to clients -- and then continue to invest into your team on an ongoing basis.

18. Assess whether you need in-house staff, freelancers, or outsourced partners

Growing your agency requires a talented team to support your expanding operations. Carefully evaluate your staffing needs and determine the best approach for hiring talent. Consider a mix of in-house staff, freelancers, and outsourcing to optimize costs, access specialized skills, and scale your agency effectively.

When it comes to in-house staff, hiring full-time employees can provide a sense of stability and loyalty to your agency. Having a dedicated team working in-house allows for better collaboration, communication, and alignment with your agency's goals and values. In-house staff members are fully immersed in your agency's culture and can contribute to a strong sense of community and teamwork.

On the other hand, freelancers offer flexibility and specialized expertise that can be beneficial for specific projects or tasks. Freelancers can bring fresh perspectives and skills to your agency without the long-term commitment of hiring full-time employees. Outsourcing certain functions to freelancers can also help your agency remain agile and responsive to changing market demands, as you can easily scale up or down based on project requirements.

Are you an agency owner that offers social media management as a service (or wants to)? We've got ANOTHER solution for you... 😉

White label social media management! You can resell social media services to your clients, without them knowing. Yes, you resell the service for more than you pay the white label agency, making it a highly profitable and scalable business model!

At MixBloom, we offer social media content creation + posting, white labeled for agencies. If you're looking for a way to take social off your hands so you can gain some time back to focus on other areas of your business, give us a shout! You'll be assigned a talented social media manager to run your agency and/or clients' social media channels for as little as a couple hundred dollars a month.

All of their work will be added into our white label dashboard twice a month for you to approve and add feedback. And we offer unlimited revisions so everything that goes out is nothing short of perfect!

Interested? Try us out with a 7-day free trial.

19. Invest in your team on a continuing basis

You've hired your team - great news! But the work doesn't stop there. Your team is one of your agency's most valuable assets, and that's why it's so important to keep investing in them.

In digital marketing, things are changing all the time and if you and your team aren't up-to-date on the latest, it'll be easy to fall behind - not what you need!

Here are 3 ways you can invest in your team:

Onboarding

When you're onboarding a new member of your team, no matter how good they are, it's unrealistic to think that they'll know and pick up your systems and processes straight away.

This is your first chance to give them lessons on the platforms you use, as well as how your agency works. Providing them with a comprehensive onboarding pack and introducing them to your team is a fantastic way to make your new employee feel part of the team.

Within your onboarding pack, you could set out what they should expect from your agency and what training that you can support them with. It shows new team members that their development and success is valued by your organization. This commitment to employee growth can lead to higher levels of engagement and job satisfaction - ultimately contributing to employee retention.

Training

There are lots of training providers out there in the digital marketing industry, and not all of them come for free. But remember, this is an investment opportunity! Upskilling your team can benefit your agency no end. For example: if one of your team wants to learn how to do SEO but it's not something you currently offer as a service, perhaps you could add this to your packages to upsell to clients afterwards! Cha-ching! 👀

However, if your budget can't stretch that much, there are lots of free training courses and webinars available. We'd recommend looking at providers such as Meta, Canva, Google Digital Garage and HubSpot for some cracking free courses!

Ongoing Education

Offering your team members ongoing education doesn't have to be time-consuming or expensive. You can continue to educate your team by:

Sharing cool and interesting articles you've found
Developing a weekly/monthly internal newsletter with anything that's going on in the company or industry
Signposting your team to courses that they may be interested in

Media Training has a great guide that goes into more detail on this and more: 10 Ways You Can Invest in Your Employees.

There's also something else that you should be investing in as an agency owner...

Agency project management

Efficient project management is key to delivering exceptional results and maximizing profitability. Implement project management tools and methodologies to streamline workflows, ensure timely delivery, and maintain client satisfaction.

20. Invest in the right tools and software for agency growth

Leveraging the right tools and software can significantly enhance your agency's growth potential. From project management and collaboration tools to automation and analytics platforms, invest in cutting-edge software that aligns with your agency's needs and helps optimize your operations. Continually evaluate and adopt new tools as your agency evolves to stay ahead of the competition.

5 tools to help your agency:

Trello - a popular web-based project management and collaboration tool that uses boards, lists and cards to help teams organize and prioritize work. It allows users to. create boards for different projects/tasks and each board can be customized to the specific needs of the project and team.
Asana - a web and mobile application designed to help teams organize, track, and manage their work. It is a project management tool that enables users to create tasks, assign them to team members, set deadlines, and track the progress of projects in real-time.
Slack - a collaboration tool that facilitates communication and teamwork within organizations. It offers a platform where teams can communicate in real-time, share files, collaborate on projects, and integrate with various other tools and services.
Google Drive - a cloud-based file storage and synchronization service developed by Google. Users can store files in the cloud, synchronize files across devices, and share files with others.
Notion - an all-in-one workspace and collaboration platform that allows users to create, organize, and share various types of content and information. It has a highly customizable and flexible interface that can be adapted to suit individual preferences and workflows.

We find this guide from Atlassian super helpful: The Ultimate Guide to Project Management. It provides some great tips on how to use project management tools to help grow your business!

What's the difference between growth & scaling?

The terms 'growth' and 'scaling' often get thrown around together, but they mean different things for business.

Growing your agency involves expanding your client base, increasing your revenue and hiring more people on the team to handle a bigger workloads. This is likely to come at an expense - like marketing, client acquisition and labor costs.

Scaling your agency, however, focuses on increasing efficiency and productivity to handle higher volumes of work without proportional increases in costs. It could be standardising workflows, procedures and services to ensure consistency and quality as your agency grows. Strategic partnerships and outsourcing certain tasks or services can facilitate scaling by leveraging external expertise and resources.

Both growing and scaling are super important for long-term success and sustainability of your agency, with growth focusing on expanding the business and scaling concentrating on optimizing operations to accommodate that growth effectively.

Conclusion

Growing your agency requires investments of both time and money, but with the right strategies and tips outlined in our article, you can effectively prepare your business for growth, profitability and long-term success!

Resources for new agencies

Social Media Management Versus Consulting: Should You Offer Both?

Unlocking Social Media Agency Growth: Strategies for Success

Resources for established agencies

How to Grow Your Digital Marketing Agency

How to Scale Social Media Management Services

How to Scale Your Social Media Marketing Agency

White Label Services Agencies Can Resell to Scale Recurring Revenue

Ultimate Guide to Social Media Automation for Agencies

Your Complete Guide to White Label Social Media Management

Adding social media to a full service agency

How to Become a Social Media Reseller