Top 6 Tools for Productized Services: Agency Guide

Agency owners! Have you ever thought about offering productized services?

It's a super effective model for online businesses, requiring less overhead costs while offering more flexible working patterns.

In this article, we'll uncover the top productized services for various industries, as well as 6 tools that you can use to start productizing your agency, their pros and cons, pricing and reviews.

What is a productized service business?

A productized service business is a type of service business that packages its offerings into standardized, clearly defined products. Rather than selling custom solutions or one-time services, productized services are fixed-price, predefined packages with set key features and deliverables.

This approach simplifies the buying process for ideal clients and enables the business to scale more efficiently by streamlining operations and standardizing workflows.

Productized services often focus on providing a specific outcome or solving a particular problem for their clients.

Top productized services for various industries

There are many productized service types out there, including:

• Digital marketing
• Content creation
• Graphic design
• Web development
• Virtual assistance

Let's look at some of the pricing options!

Pricing strategies for productized services

There are a few pricing strategies to get your head around when it comes to productized services. They include:

• Fixed pricing
• Tiered pricing
• Subscription plans
• Value-based pricing

For more information on all of these options, check out our blog: Productize: How to Turn Your Agency in a Product Business

Best tools to help you build a productized service business

Building a successful productized service model requires the right tools and resources to streamline operations and deliver value consistently. From managing workflows to automating tasks, the right toolkit can make all the difference!

We'll now explore 6 of the best tools available for agency owners to help you build and scale your productized services effectively.

ManyRequests

ManyRequests is a platform designed to help entrepreneurs and service providers create and manage their productized service businesses efficiently. It offers services such as customizable service packages, client management features, invoicing, scheduling, and routine task automation.

The scalable platform aims to simplify the process of running a productized service business by providing tools to streamline workflows, communicate with clients and potential clients effectively, and track progress on projects.

By automating many everyday tasks, you can focus more on delivering value to your clients and less on administrative tasks, enabling you to scale your agency successfully.

Pros & cons

Pros

1. Customizable packages - ManyRequests offers space for customization, with service packages that can be tailored to your offerings enabling flexibility to meet diverse needs.
2. Client management - the platform provides tools for managing client communication, invoicing, and scheduling, helping you to maintain strong customer relationships.

Cons

1. Learning curve - like any new software, there may be a learning curve for users unfamiliar with ManyRequests, requiring time and effort to fully get the most out of its features.
2. Dependency on platform - because it is software, there are always risks if there platform experiences downtime or disruptions.

Pricing

ManyRequests has four packages to choose from - the Starter, the Core, the Pro and the Enterprise.

The Starter plan starts from $99 per month for two team seats, unlimited clients, all basic models and a custom domain. The features get more extensive with the other packages - the Pro is $399 per month and the Enterprise is a custom, bespoke plan.

Reviews & ratings

The platform has good reviews overall, rating 4.5 stars on TenereTeam for its ease of use and ability to help creative agencies improve client experiences.

Related: Best White Label Client Dashboard Tools

AgencyHandy

AgencyHandy is a client portal for digital agencies that helps you create a service catalog, produce customized intake and order forms, build client profiles, break down all orders, and send invoices.

Pros & cons

Pros

1. Helps with client interactions and client onboarding - many of AgencyHandy's users have praised the platform for its innovative client portal.
2. Many use the platform with ease - AgencyHandy has been recognized for its easy-to-use software.

Cons

1. Lack of third-party integrations - compared with other client project management tools, this platform offers little integrations with third-party software other than payment gateways.

Pricing

Annual billing costs as upfront payments work out much cheaper in the long run than the pay monthly costs. There are three packages - the Solopreneur, which works out at $49 a month per user, the Team at $99 and the Pro at $149.

Reviews & ratings

Overall the reviews are good. The company rates 3.8 stars on TrustPilot with users mentioning its capability to streamline workflows for digital marketing agencies.

Related: Top White Label Billing & Invoicing Tools

Zendo

Zendo enables you to sell productized, subscription, and custom services, collaborate with teams and clients, collect payments, and create invoices - all while eliminating the need for multiple tools.

Pros & cons

Pros

1. Provides a way to boost Average Order Value - when a client is about to checkout, you can optional add-ons to your services as a way to upsell.
2. Modern-looking order forms - every service can feature a distinct, entirely customizable order form, facilitating streamlined data collection, with each form possessing its unique URL for seamless integration with your website buttons, while offering the option to incorporate an unlimited range of custom input fields.

Cons

1. Customers would like additional features - the reviews and general sentiment of Zendo is extremely positive and one of the only things that current customers would wish for is new features.

Pricing

There are three packages to choose from on Zendo, depending on your type of business. There's a free basic plan, for those businesses who are just starting out. The most popular choice is the Pro plan at $24.50 per month and is perfect for those businesses that need additional features. And the most expensive plan is the Max at $99.50 per month - this is for established businesses and you get unlimited seats and a full white label experience.

Reviews & ratings

The reviews for GetZendo on Trustpilot are generally positive, highlighting features such as its ease of use, helpful customer support, and efficient invoicing system. Users appreciate its ability to streamline business operations and improve client management.

UseQueue

UseQueue is a platform designed for productized services, empowering clients to oversee their subscriptions, submit requests, review progress, and perform other essential tasks.

Pros & cons

Pros

1. Helps with crucial steps like onboarding tasks - you can help your client set up faster and get all the information you need by creating initial task checklists of links, video explanations, and pages that so the client understands exactly what you need.
2. Good integration with other tools - UseQueue can integrate with other tools such as WordPress, your website, Shopify, video players, Figma and others!

Cons

1. The app has bad reviews - the UseQueue app only rates 1.6 on the Google Play market due to it repeatedly crashing, negatively impacting the user experience.

Pricing

The basic option is free until you get your first client. With this you can make use of checkout links, custom invoices, add-ons and coupons, terms of Service Signature, credit tracking for services, referral program and a service catalog. The Growth is $49 per month for everything in the free plan plus a few extras. The Scale plan will set you back $149 per month but you get everything from the Scale plan, a few extras and white label options.

Reviews & ratings

UseQueue's Trustpilot reviews are largely positive for its intuitive interface, helpful customer support and efficiency in streamlining business processes. Its clients also love its ability to simplify service selling, showcase service portfolios, automate billing cycles and facilitate client interactions.

Service Provider Pro

Service Provider Pro (SPP) is a specialized software platform tailored for service-based businesses like agencies, consultants, freelancers, and other professionals. It offers tools to efficiently manage client relationships, projects, bank transfers, invoicing, and scheduling.

Pros & cons

Pros

1. Integrated CRM - having an integrated Customer Relationship Management (CRM) system helps in tracking interactions, managing leads, and improving customer service and the customer experience.
2. E-commerce integration - for businesses that sell services online, SPP provides e-commerce features that support the sales process, including cart integration, payment options and processes, and automatic invoicing.

Cons

1. Over-reliance on a single platform - while having an all-in-one complete solution is advantageous, there's also a risk of becoming too dependent on a single service for multiple tech-enabled service businesses as any downtime or issues with the platform could potentially impact your business operations.

Pricing

SPP has three packages - the Basic, the Pro and the Plus.

The Basic comes in at $99 per month and is perfect for small shops. The Pro is for established agencies and is priced at $249 a month. The Plus is aimed at high-volume agencies and costs $1500 per month.

Reviews & ratings

The overall reception of Service Provider Pro is favorable, particularly among businesses that have outgrown basic project management or CRM tools and seek a more comprehensive solution.

You can also compare Service Provider Pro to alternatives Vendasta and ClickX in our post Full-Service White Label Marketing Tools.

MixBloom

We're MixBloom - a white label social media management agency that can do all of the social media content creation services for you, which you can then go on to resell to your own clients.

Pros & cons

Pros

1. Dedicated social media manager - when you sign up to work with us, you'll be assigned your very own, native English-speaking social media manager who will work with you to truly understand your client's business, target market and content marketing goals.
2. Our intuitive white label dashboard - historically, social media approval systems can be a headache. That's why we created our own white label dashboard, which is where you'll find all of the content - you simply have to copy the URL (which will be in your own branding!) and send it to your clients so they can provide any feedback and approvals.
3. Unlimited revisions - if you or your clients aren't fully satisfied with the content first-time round, don't worry! You get unlimited revisions so everything that you and your client post is perfect.
4. Affordability - if you were to hire someone in-house to deliver social media content for your clients, you'd be looking at thousands of dollars in costs and overheads. But you can let our social media managers take this work off your hands for as little as a couple hundred dollars a month - bargain 😉
5. You can work on other task lists - hand over all of your clients' social media content creation needs to us and you'll have more hours in your day to focus on other areas of your business.

Cons

1. Only provide content creation services  - our current model means that we only provide social media content creation services, meaning we don't provide other social services such as engagement or analytics.

Pricing

We currently have three packages, but these can be altered if you need video. Check them out 👇

Standard plans:

Plans with video:

Reviews & ratings

We love the work that we do and we're proud that our clients are satisfied with the social media marketing services that we provide. Many of the clients that we work with like our creativity, communication, affordability and professionalism!

Check out our reviews to see what else our clients have to say!

And if you need a helping hand when it comes to content creation, try us out and see for yourself with a 7-day free trial!

Related: Pros and Cons of White Label Social Media Content

Conclusion

To conclude, exploring the realm of productization possibilities presents a great opportunity for agencies seeking scalable solutions. From streamlining administrative tasks and repeatable processes to enhancing client management, the top productized services offer invaluable tools for growth and efficiency.

Related reading:

• How to Grow Your Digital Marketing Agency
• Top 40 White Label Marketing Tools
• Social Media Marketing for Service-Based Businesses

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