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Full-service white label marketing tools are comprehensive platforms or software solutions that are designed to provide a wide range of marketing services under a white label arrangement. This typically means that an agency/platform will provide marketing services that you can rebrand and resell as your own to your clients.
We'll be going through a selection of white label marketing tools and their pros and cons, pricing and reviews, so you have a flavor of the options out there that can help your agency scale.
Let's start with an overview!
Brief overview of white label marketing tools
White label marketing tools offer a comprehensive suite of marketing services (more on those below!) to streamline the marketing processes for busy agency owners like yourself. White label services allow you to focus on serving your agency clients while leveraging the expertise and technology of the white label provider.
Types of white label marketing tools
From comprehensive platforms offering all-in-one marketing suites to specialized tools targeting specific aspects of digital marketing, the options available in the white label market are as diverse as ever these days.
White label options in marketing include:
- Full service
- Social media management
- SEO
- Email marketing
- Reporting tools
- SMS marketing
- Video marketing
- Website building
But for now, we're going to focus on full-service tools!
Full Service White Label Marketing tools
In this section we'll review Vendasta, ClickX, and Service Provider Pro.
1. White Label Digital Agency Services: Vendasta
Vendasta is a software company that provides a platform for marketing automation, sales enablement, and customer relationship management (CRM) specifically designed for businesses that offer digital solutions to local businesses.
Vendasta's services include:
- Reputation management - tools to monitor and manage online reviews, improve ratings, and respond to customer feedback.
- Listings management - solutions to ensure that business information is accurate and consistent across various online directories and search engines.
- Social media management - features to schedule, post, and analyze social media content across multiple platforms.
- Website building and hosting - services to create, host, and maintain websites for businesses.
- Digital advertising - tools and services to manage online advertising campaigns, including search engine marketing (SEM) and social media ads.
- Customer relationship management (CRM) - a CRM system to manage customer interactions, sales pipelines, and communications.
- Marketing automation - automated marketing solutions to engage customers through email, SMS, and other channels.
- E-commerce solutions - tools to set up and manage online stores, including payment processing and inventory management.
Vendasta Pros & Cons
Pros:
- Comprehensive platform - Vendasta offers a wide range of tools and features designed to support digital marketing agencies and media companies in managing various aspects of their business, from sales to service delivery.
- White label capabilities - the platform allows users to white-label their services, meaning they can brand the tools and reports with their own logo and identity, which can enhance their brand image and credibility with clients.
- Customer Relationship Management (CRM) - the CRM features of Vendasta enable businesses to effectively manage client relationships, track communications, and monitor customer interactions, which can lead to improved customer satisfaction and retention.
- Training and support - Vendasta typically provides training resources and support to help users get started with the platform and make the most of its features, which can be beneficial for businesses new to digital marketing.
Cons:
- Integration challenges - depending on the specific needs of a business, integrating Vendasta with other existing systems or tools may pose challenges, particularly if there are compatibility issues or limitations in the API.
- Dependency - since Vendasta is a proprietary platform, businesses that rely heavily on its tools and services may become dependent on the vendor for ongoing support and updates, which could pose risks in terms of continuity and flexibility.
- Cost - the pricing for Vendasta's platform may be relatively high for some businesses, especially smaller agencies or startups, which could make it less accessible to those with limited budgets.
Let's take a look at the pricing in more detail.
Vendasta Pricing
Vendasta has four packages for you to choose from:
The Starter - $79 per month
The Professional - $499 per month
The Premium - $999 per month
The Enterprise - bespoke quote
Naturally the more expensive the package, the more features you get.
So, what are customers saying about it?
Vendasta Ratings & Reviews
The company currently has a 3.4 star rating on TrustPilot.
Positive reviews compliment Vendasta for its comprehensive suite of tools to help clients improve online presence, manage customer relationships and boost sales. Many appreciate how user-friendly it is, and its easy of use - particularly for small to medium sized businesses.
Related reading: MixBloom vs. Vendasta: A Comprehensive Comparison
2. White Label Marketing Platform: Clickx
ClickX is a digital marketing platform, which offers various tools and services to help businesses with their online marketing efforts, including search engine optimization (SEO), social media management, pay-per-click (PPC) advertising, and more.
ClickX Pros & Cons
Pros
- All-in-one platform - Clickx integrates various aspects of digital marketing, including SEO, PPC, social media, and lead generation, into a single platform. This can save time and streamline your marketing efforts.
- Analytics and reporting - it offers detailed analytics and reporting tools that provide insights into your marketing campaigns' performance, website traffic, and more, helping you make informed decisions.
- Competitive analysis - Clickx includes features for analyzing your competition, allowing you to see where you stand in comparison and identify opportunities for improvement.
Cons
- Cost - for small businesses or individual users, the cost of Clickx may be a significant consideration. The pricing, especially for premium features, can be a hurdle for those with limited budgets.
- Feature overload - while having a comprehensive set of tools is an advantage, some users may find that they don't use a significant portion of the features. This can lead to the feeling that they're paying for more than they need.
Let's take a look at the pricing.
ClickX Pricing
According to the ClickX website, you need to get in touch with them to get a quote - this is perhaps because the platform offered a lot of services and features, so pricing may be bespoke to your needs.
ClickX Ratings & Reviews
ClickX has mixed reviews with users praising its suite of digital marketing tools, user-friendly interface and robust analytics and reporting capabilities. However, criticisms focus on its pricing, which some smaller businesses find steep. Some also note occasional technical glitches and a desire for broader third-part integrations.
3. White Label Client Portal Software for Agencies: Service Provider Pro
Service Provider Pro (SPP) is a software platform designed specifically for service-based businesses such as agencies, consultants, freelancers, and other professionals offering services. SPP's tools helps to manage various aspects such as client management, project management, invoicing and scheduling.
Service Provider Pro Pros & Cons
Pros
- Automation and efficiency - SPP automates various tasks such as billing, client onboarding, and project management, which can significantly increase operational efficiency and reduce manual errors.
- Client management - it offers robust client management tools that allow businesses to maintain detailed client profiles, track orders, and manage communications, all from a single platform.
- Customization - the platform can be customized to fit the specific needs of a business, including branding options and the ability to tailor services and workflows.
- Integrated CRM - having an integrated Customer Relationship Management (CRM) system helps in tracking interactions, managing leads, and improving customer service, all of which are crucial for growing businesses.
- E-commerce integration - for businesses that sell services online, SPP provides e-commerce features that support sales processes, including cart integration, payment processing, and automatic invoicing.
Cons
- Over-reliance on a single platform - while having an all-in-one solution is advantageous, there's also a risk of becoming too dependent on a single service for multiple critical business functions. Any downtime or issues with SPP could potentially impact various aspects of your business.
- Integration limitations - although SPP offers integrations with various tools and platforms, there may be limitations or challenges in integrating it with other specific software that a business might already be using, potentially leading to silos of information or workflow inefficiencies.
Service Provider Pro Pricing
SPP has three packages - the Basic, the Pro and the Plus.
The Basic comes in at $99 per month and is perfect for small shops. With that, five team members get access to the platform, and you get a custom workspace domain, a white-label email domain, access to a built-in Helpdesk, and affiliate referral tracking.
The Pro is for established agencies and is priced at $249 a month. You get the same as the Basic plus access for 10 members, editable client-facing pages, client-side teams and ability to create a reseller program.
The Plus is aimed at high volume agencies and costs $1500 per month. It includes everything the Pro offers and access for 50 team members, custom rules and workflows, custom integrations, priority support via Slack, removed watermarks, uptime SLA, and API access.
Service Provider Pro Ratings & Reviews
The general sentiment towards Service Provider Pro is positive, especially among businesses that have grown beyond the capabilities of basic project management or CRM tools and are looking for a more comprehensive solution.
And now for 4 more agencies that are less established but still worth considering:
4. White Label Agency
White Label Agency offers a variety of digital marketing services on a white label basis, allowing other companies and agencies to rebrand and resell them as their own. The agency focuses on delivering high-quality, scalable solutions to help businesses expand their service offerings without needing to develop in-house expertise.
White Label Agency services
Services include:
- Web design
- Web development
- SEO
- Social media management
- Google Ads
- Facebook Ads
- Email marketing
- Short video content production
White Label Agency pricing
White Label Agency has different pricing depending on the service you need. Each service has two or three packages to choose from. For SEO it ranges from $350 - $1700 per month. For web design and development, it ranges from $899 - $2249 per month. Paid ads range from $499 - $1499 per month, and social media management is either $250 or $899 per month.
White Label Agency reviews
There are currently no reviews of White Label Agency.
5. That! Company
That! Company is a digital marketing and advertising firm that specializes in white label services.
That! Company services
Services include:
- Lead management
- Pipeline management
- Automation
- Email & SMS marketing
- Appointment scheduling
- Reputation management
- Reporting & analytics
- Membership & course creation
- SEO
- PPC
- Social media management
- Reputation management
- Website design
That! Company pricing
That! Company doesn't have pricing information on the website - you have to book a call to discuss your specific needs.
That! Company reviews
That! Company receives positive feedback for its effective and reliable white label digital marketing services. Clients appreciate their expertise, personalized customer service, detailed reporting, and transparency.
6. ROI Minds
ROI Minds is a digital marketing agency based in India, specializing in a variety of services. The company provides white label services to other agencies, acting as an extended team to manage and execute digital marketing projects.
ROI Minds services
Services include:
- PPC Advertising
- SEO (Search Engine Optimization)
- Social media marketing
- Content marketing
- Ecommerce marketing
ROI Minds pricing
ROI Minds does not have any pricing information on its website.
ROI Minds reviews
ROI Minds generally receives positive feedback from clients for their digital marketing services, especially in areas such as PPC, SEO, and social media marketing. Clients appreciate their expertise, professionalism, and proactive communication. Many reviews highlight successful outcomes such as increased website traffic, improved ROI on ad spend, and higher conversion rates.
7. HighLevel
HighLevel, also known as GoHighLevel, is a comprehensive all-in-one marketing and sales platform designed primarily for digital marketing agencies, small businesses, and entrepreneurs. It offers a white label CRM (Customer Relationship Management) solution, allowing businesses to rebrand and customize the platform to reflect their own brand identity.
HighLevel services
Service include:
- Lead management
- Pipeline management
- Automation
- Email & SMS marketing
- Appointment scheduling
- Reputation management
- Reporting & analytics
- Membership & course creation
HighLevel pricing
With HighLevel you have two options: the Starter plan for $97 per month or the Unlimited for $297 per month.
HighLevel reviews
HighLevel CRM is praised for its robust feature set and the value it provides, especially for marketing agencies and small to medium businesses. However, improvements in customer support, user interface, and third-party integrations could enhance user satisfaction.
Pros & cons of white label marketing
Pros
- Speed to market - white label tools allow you to quickly launch new services without the time and cost of developing them from scratch. You can add a whole list of digital marketing services to your website without actually needing the knowledge or in-house resources to do all the work!
- Cost-effectiveness - using white label platforms and white label software often come at a much lower cost compared to developing in-house alternatives.
- Scalability - white label marketing software and businesses can scale with the needs of your agency, allowing for easy expansion without significant investment in infrastructure or resources.
- Focus on core areas of your business - you can focus on your core strengths while relying on white label partners to handle non-core functions. Using white label marketing services will add hours back into your weekly calendar so you can put your time and effort into other areas, like client acquisition, marketing activities and admin, so you can reach your business goals quicker.
- Access to expertise - white label partners often have specialized expertise and resources in their respective fields, which you can leverage to enhance your digital marketing offerings.
Cons
- Lack of control - you may have limited control over the creative process and finished product of white label marketing solutions, which can be hard to adapt to if you've always been involved in the client work.
- Dependency on providers - if you become dependent on white label providers for critical services, it could pose risks if the provider experiences downtime, service interruptions or other issues.
- Limited customization - white label solutions may have limited customization options, making it challenging to differentiate offerings from competitors who may also be using the same solution.
- Quality concerns - the quality of white label marketing services can vary depending on the provider, leading to potential inconsistencies or issues with performance, reliability, or customer support. That's why it's super important to vet each platform and check out their reviews!
Related: Pros & Cons of White Label Social Media Content
Conclusion
It's clear that full-service white label marketing platforms have revolutionized the way businesses and agencies approach digital marketing strategies. Because of the comprehensive suite of tools and services that can be rebranded and resold under your own brand, these platforms can streamline your marketing efforts, scale your operations and provided added value to improve client satisfaction.
Related reading:
- Top 40 White Label Marketing Tools
- White Label Services Agencies Can Resell to Scale Recurring Revenue
- Top 6 White Label Social Media Management Services
- How to Boost Social Media Conversion Rates
- Top 9 Growing Social Media Platforms in the US
- How Many Social Media Posts Per Day Should You Post?
