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What sort of things should you consider when choosing a social marketing management service to work alongside you and your marketing team? Many people hire white label social media management teams to help them create their campaigns.
There are tons of companies out there that offer a variety of bundles and social media services. Knowing what you need and what you don’t want to compromise on is a good start when trying to decide on the right company to work with.
Related: MixBloom vs 99DollarSocial
These two top social media management companies: Lyfe Marketing and MixBloom offer various types of services and experiences. Here are their profiles along with our Lyfe Marketing and Mixbloom reviews:
Who Are They?
Lyfe Marketing is a social media management agency that offers social media services, search engine services, email marketing and more. They create and manage campaigns on LinkedIn, Instagram, Twitter, Facebook and Pinterest.
As a full service social media marketing agency, they offer a full array of different services for each unique project they are presented with.
MixBloom is a white label digital marketing agency that provides unique tools and processes to create the best, most engaging social media content under your own branding.
We take time to learn about your clients so that we can create social media content tailored to their audience.
Common Features
Lyfe Marketing provides features and services such as:
- Social media marketing services
Lyfe Marketing creates and manages your social media content for you. By telling your brand’s story through their high quality content and monitoring engagement through 24/7 analytics, they will be able to convert your followers into customers.
- Social media advertising
Creating social media ads on Facebook and Instagram will accelerate your business growth faster than using social media marketing alone. This is a great service to use if you are on a budget and want to see more results at a lower cost. Send your followers directly to your landing page for an increase in customer conversion.
- PPC management
Also known as "search engine management", PPC management is a pay-per-click service that has the power to foster immediate traffic to your site. It’s similar to SEO but instead pays search engines directly in order to rank your site higher on a consistent basis.
- Email and SMS marketing
Lyfe Marketing’s email service ensures that your product is always at the top of your customer’s inbox. Some of their email services include newsletter creation, drip campaigns and quality email content that is personable and friendly, creating instant paths to your landing page.
In addition to these features, Lyfe Marketing offers TikTok social media campaigns and website design and development.
MixBloom offers these following services:
- White Label Dashboard Experience
Unlike your typical social media marketing management company, MixBloom provides the expertise and tools to create content that’s curated for your business through a unique dashboard experience.
This allows you to be in control of what content you post while getting complete credit for it.
- Impactful content
Access MixBloom’s savvy pool of creators and writers to get the best, unique content for your brand or business. You can also customize the dashboard with your branding and logo and share it with your clients.
- Fully equipped social media marketing team
MixBloom’s writers are a great bunch of people with varied interests and life experience. Our team offers high-quality images, thorough hashtag research and complete original written captions for each social media network including Facebook, Twitter, LinkedIn, TikTok and Instagram.
- Scheduling
One of the coolest aspects of MixBloom’s dashboard experience is the scheduling feature. MixBloom creates and schedules your content to be approved by you or your client throughout the week. You can also make edits and leave feedback and the MixBloom team will make necessary changes as needed. Once approved, they will publish your content on your specific social media channels without delay.
Pricing Comparison
Here is the pricing for Lyfe Marketing’s social media services:
Lyfe Marketing offers 3 plans at $750, $1350 and $1550 per month. The plans all include Instagram posts, page monitoring and responding as well as sponsored posts. You can also reach out to request a custom quote.
For social media advertising services, there are 3 plans available as well as custom quotes. These plans are priced at $650, $1250 and $2500 per month which all include an ad spend, advanced ad targeting, advertising creation as well as bid management and optimization.
Lyfe Marketing’s PPC Management Services offers 3 plans priced at $650, $850 and $1150 per month which includes advanced ad targeting, advertising creation, bid management and optimization and ad spend.
Email Marketing is priced in 3 plans from $500, $800 and $1400 per month. All plans include email design and copy, list maintenance, and monthly reporting as well as varied email newsletter blasts.
MixBloom prices their services into 3 different plans with a monthly fee:
All of MixBloom's plans include access to your very own white label social media marketing platform as well as white label social media marketing services which will give you anywhere from 8-20 posts per month per client on all the major social media platforms.
The first plan consists of 8 posts per month on 2 networks and is $239 per month.
A step up from that is $359 per month which will provide you 12 posts a month on up to 4 social networks.
The third plan is $539 per month and consists of 20 posts on up to 4 networks.
These plans include custom images and unlimited revisions that are all published for you.
Integrations and Extras
Both MixBloom and Lyfe Marketing offer some unique integrations and extras with their monthly packages:
Lyfe Marketing offers email drip marketing services as an add-on to their PPC management and email marketing pricing plans. They also offer video services through a custom quote and landing page or funnel services which is included in the PPC management plan.
MixBloom is happy to work with your scheduling tools or other social media management systems. If you have video footage or custom graphics, we will integrate them into the dashboard experience, making it seamless.
In addition to social media management services, MixBloom also offers article writing services. These articles are researched and integrated with keywords. We ensure all content is organized, edited and scheduled for you. You will be able to connect directly with the writer to create personable and relevant content that speaks to your audience.
MixBloom will profile your brand and help you strategize the best content for your goals. Blog content plans range from $450 per month for 4 articles and $1295 per month for 12 articles. Custom plans are also available upon request.
What Customers Say About Them
Both companies have garnered some good feedback from customers:
What customers say about Lyfe Marketing:
“Certainly, after having worked with multiple digital marketing and social media agencies, we have finally landed on a winner and hit a home run with Lyfe Marketing. As a result, their social media strategies helped drive qualified traffic to our website, reduce conversion cost, and increase revenue per visitor.” -David Lefkovits, Chairman of Niche Digital Brands
“During the last 3 years, Lyfe Marketing has remained very professional and helpful. We have Facebook, Instagram, Twitter and SEO services with them. We have increased our customer base and they are loyal. In short, their team really cares about their customers and willing to help all the time.” -Jingbo Shan, Co-Owner at H-Massage
What customers are saying about MixBloom:
“MixBloom has been awesome for my agency. What makes MixBloom so special is their ability to translate high-level strategy into relevant posts that are tactically on-brand!” -Gregory Butler, Founder at Dev Carousel
“Brand new client and already hooked. Every time I contact them the response time is very quick.” -Liz A, Business and Tech Strategist
“Have really enjoyed working with the MixBloom team. They are creative and ship a really awesome product for our organization. They are also incredibly responsive, something that is hard to find in the social media ecosystem. Check out our instagram to see some of their work!” -Brian Hollins, Founder/CEO at Takeoff Institute
Pros and Cons
Pros:
- Full service social media marketing services, offering services such as PPC (SEM), SEO, graphic design and more
- 24/7 data analytics
- Customized content creation
- Customer service support throughout the process
Cons:
- Does not offer white label services
- Does not offer integration within social media agencies
Pros:
- Offers white labeling for both social media software and services
- Approve, edit, schedule and post content throughout the week with a click of a button
- Customized content creation
- Highly communicative throughout the content creation process
- Integration within your current management systems
- Offers video creation and blog writing services
- 14-day free trial for monthly plans
Cons:
- Does not create GIFS or carousels
- Does not provide community management or engagement services
What Makes Mixbloom Different?
MixBloom is a white label social media management company, which means we create and manage your brand’s social media posts, but you get to take the credit by posting them through your branded scheduler app which MixBloom also provides.
We also offer blog writing services in addition to creating graphics and videos for our clients - which is not always offered by other white label social media agencies.
MixBloom vs. Lyfe Marketing: Which One Is Better For You?
Lyfe Marketing and MixBloom are two agencies with two very different processes when it comes to social media marketing management.
Do you like the idea of a white label social media marketing service? Or accessing high quality, personable custom content on a white label dashboard, posted by you?
Or do you like the idea of a full service company that can offer many different services designed to accelerate business growth? Which one is best for your business?
Choosing the right social media marketing management company hinges on many factors that are unique to your business and personal journey.
Reaching out and spreading the word about your product via social media can be a daunting task, but with the right tools, processes and people on your team, social media marketing is actually very easy!
