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Creating original social media content and sticking to a consistent posting schedule is time- and effort-intensive. As your business scales, you'll likely have little or no time for social marketing activities after accounting for the hours you spend on acquiring new clients and handling a growing workload.
Expanding your team is an obvious option. But when your business scales, so does your labor cost. Cost apart, you will have a lot on your plate once you start building a team, giving feedback, and investing in the team's development, which is necessary for your company's culture and performance.
Moreover, the natural ebb and flow of clients may burden your team on some days, and leave them with little work to do on others. It could lead to dissatisfaction among employees and a less than dynamic work environment.
In a nutshell, keeping social media content creation in-house is inefficient and impractical. The good news is that social marketing - for your brand or your clients' - can be outsourced to a social media service. This type of service creates social media content, revises the content based on your feedback, and publishes approved content on your behalf on an agreed schedule.
Social media services free up your time for profit-generating activities while enabling you or your clients to build an enviable social media presence. You'll also find yourself in a better position to adjust to market and economic disruptions.
With this background, let's look at two social media agencies that help clients scale content production, make the most of revenue-generating opportunities and build a lean, flexible business structure.
Overview: MixBloom and Vendasta
MixBloom is a Canada-based white label social media service that helps marketing and advertising agencies create content at scale. Founded in 2016, the company has amassed rave reviews from clients, for a couple of reasons that we'll get into soon.
Vendasta, also located in Canada, is a platform for cloud brokers that sell marketing, telecommunications, finance, and technology products and services to SMBs. The company offers marketing automation, project fulfillment, project management, and performance reporting, with a view to helping you manage a few to hundreds of social media accounts.
You can purchase these white label companies' services and products, and present them to clients as your own to create additional revenue for your business. In exchange, you pay a recurring monthly fee.
MixBloom vs Vendasta: Features
MixBloom and Vendasta help you execute your social media strategy effectively, but in different ways. MixBloom works like an extension of your team, assigning a social media manager or two to build an engaging presence on top social media networks. Vendasta has a bevy of tools and services for social media management that you can choose from, depending on your requirements.
Features of MixBloom
- Social media management for Facebook, Twitter, Instagram, and LinkedIn
- Social media management dashboard that you can customize with your domain, logo, and brand features
- Copywriting, custom images, hashtags, and hashtag research
- Scheduling and publishing posts
- You or your clients can review posts, leave feedback and approve content
- Unlimited content revisions
A dedicated content creator
The company assigns a team member to your business. This expert understands what your brand is all about, your customer personas, brand marketing guidelines, and everything else needed to effectively sell your brand on social media.
There are many advantages of working with a dedicated copywriter and designer (MixBloom's team members possess both skills). When multiple writers create content for you, the possibility of inconsistencies in quality and brand voice arise. You don't want to answer the same questions or go over your brand requirements when someone new is assigned to your business.
White-label dashboard
MixBloom has a simple, streamlined review and feedback process. You don't have to respond to clients' feedback on posts (a huge time-saver). Change requests, revisions, and approvals happen via a white label dashboard that you can customize with your domain, logo, and colors. Your clients approve or request revisions via this dashboard. The MixBloom team takes it from here, making the requested changes and posting upon clients' approval. The entire process is quick, frictionless, and safe.
Schedule posts on Buffer or HubSpot
Want to post at the best times for more shares? Simply schedule your posts for the days and times of the day when they're most likely to gain maximum engagement. MixBloom queues social media posts on top social media management platforms Buffer and HubSpot. You can rest assured that your clients' posts will be published on time, on the agreed schedule.
Features of Vendasta
Vendasta is an all-in-one digital marketing solution. Specifically for social media marketing, the company offers the following white label services:
- White-label social media management platform
- Posting on Facebook, Twitter, Instagram, LinkedIn, and Google My Business (including multi-location posting)
- Setting up social media pages
- Workflow automation
- Social media reporting and analytics tools
The company also offers social media project fulfillment based on the amount of time you have or might wish to spend creating posts and managing your social media accounts. Their Do It For Me model is geared at busy businesses or those who lack knowledge of social media marketing, while the Do It With Me model is for clients that want to create some of their posts and need external help to meet their weekly posting goals.
Creating and scheduling posts
Vendasta's team of writers creates social media posts and posts them for you or your client. The team aims to create engaging content that attracts shares, likes, and comments.
Promoting on Google
On top of giving customers essential information about your business, Google My Business also allows you to create posts and communicate directly with customers. Vendasta creates Google Posts that get seen when people search for your business on the search engine.
Finding custom images
While MixBloom creates original images, Vendasta has access to over a hundred million stock images from its accounts on various stock image galleries. If your client wants to include their own images, then they can provide them to the Vendasta team.
Boosting posts
As part of this white label social media service, the Vendasta team boosts your Facebook and Instagram posts. Their team helps you find potential clients depending on the type of audience you wish to attract on your social media pages.
Revising posts
You and your client can review the social media posts created by Vendasta's team and request changes. The company accepts unlimited content and design revisions.
Performance reporting
Vendasta's marketing platform shows the real-time performance of your posts. You can gauge performance based on a number of metrics and statistics, covering all social media channels you're on.
Social media strategy
If your client expects to review their social media strategy with you from time to time, you can have Vendasta handle these discussions on your behalf. Upon request, the company calls your client every month to discuss content ideas and make suitable changes to the content strategy.
Both Vendasta and MixBloom provide white label services that marketing or advertising agencies can take advantage of to scale content production and manage their various social media accounts. They create posts for the top four social media networks, and Vendasta also writes Google Posts.
High-quality visual content attracts immediate attention and more engagement on social media. You're better off using original photos rather than stock images. As MixBloom's designers use original designs, your content is more likely to appear fresh and attractive. Vendasta's team uses stock photos for social media posts, and while well-chosen and quality stock images certainly engage users, they don't quite have the magic of visuals created exclusively for your brand or clients.
Unlike MixBloom, which focuses exclusively on providing white label social media content creation, Vendasta has a broad focus and offers a marketplace of hundreds of products. Its all-in-one platform includes email marketing, performance reporting and tools that while useful, are not necessary for all brands looking to build their social media presence.
Both companies are equally competitive when it comes to revising and scheduling posts. As a jack-of-all-trades, Vendasta offers the added advantage of performance monitoring and monthly reviews with clients. Here again, it is for you to determine whether reporting and performance review enhance value and help you keep or acquire clients.
MixBloom vs Vendasta: Customer Reviews
Both companies have excellent reviews on reputed review sites. You can't help but note that MixBloom and Vendasta attract businesses that have needs quite different from one another. MixBloom more than adequately serves the needs of businesses requiring quality social media content and timely posting, and an easy-to-use social media management portal that they can rebrand. On the review sites we checked, there have been some requests to the company on including social media marketing and engagement, that is, interacting with fans and followers, and helping acquire new ones. At this point, however, MixBloom appears to be focused on doing what it does best.
Vendasta's platform aligns better with businesses that need tools and expertise to implement and measure their social media strategy. Apart from creating and publishing content, and providing a white label social media management platform, Vendasta helps businesses looking to create or refine their social media strategy, leverage performance metrics and integrate social media management tools into the white label platform. The company's tools and services are better suited to businesses seeking to provide a range of social media offerings to their clients and create additional revenue streams. For the record, Vendasta has over 60,000 channel partners catering to more than 5.5 million SMBs.
MixBloom vs Vendasta: Pricing
What can you expect to pay when you choose either social media service? MixBloom has per brand, per month pricing plans, both with and without video. Its Starter planwill cost you $239/brand/month for 8 posts and custom images, covering up to two social networks. That's 16 posts and custom images a month. With video, the Starter plan is $299 for 6 images and 2 videos.
The Business plan provides you 12 posts and custom images a month for $359 and includes all of the four main social networks; with video that is $449 for 8 images and 4 videos. The Growth plan bumps up the number of posts and custom images to 20 a month for $539; with video that is $659 for 12 images and 8 videos. Get started with a 7-day free trial to understand whether MixBloom meets your expectations.
Vendasta has three plans: StartUp, Growth and Scale. White-labelling is only available at the Growth ($575/mo) and Scale ($1150) tiers, on a 12-month contract. There are separate charges for onboarding. Under these plans, you get a white-labelled platform, 10-15 team member seats, a client dashboard, an on-demand support team, a marketplace of resellable apps and services, free sales and marketing reports and online toolkits, and 50,000-100,000 emails per month for your email marketing campaign. A 3-year plan will save you 25%.
As you can see, at this price point, Vendasta offers not only social media content creation but other digital marketing services as well. But apart from the subscription charges, you'll need to pay for the services and reports you purchase from the company.
When it comes to pricing, consider what you're getting under each tier and whether you'll end up paying for services you don't need. When crunching the numbers for Vendasta, take into account the cost of each service you want and add that to your yearly subscription fee to accurately estimate your overall costs.
MixBlooms vs. Vendasta - Which One is Better for You?
MixBloom and Vendasta both offer white label social media marketing. If you want a skilled team for content creation and posting, a customizable white label platform, and a frictionless post review and revision process, MixBloom ticks all the right boxes. It doesn't pack many services or any products, rather, focuses on core aspects of social media marketing, that is, creating engaging posts and visuals. For the price, you get Buffer integration, access to a talented team that works directly with your clients and unlimited revisions.
Vendasta is expensive compared to MixBloom but only because it is designed as an all-in-one platform. If you're new to social media marketing or offer core social media management services to clients, MixBloom is the better option. If you wish to offer clients a white-label social media management platform integrated with tools, and access reports and services specific to social media marketing that will help you generate additional revenue streams, take a second look at Vendasta.
