HOTH is an acronym for the phrase "hit'em over the head," which just goes to show how confident this platform is. The HOTH is an SEO agency popular for its link-building services, besides offering a comprehensive range of SEO services.
This platform seems to meet all the requirements of a reliable and efficient SEO agency. However, one can't help but wonder whether the platform is as good as it appears, or if it is just overhyped.
The HOTH is not the only SEO agency of its caliber – there are hundreds of alternatives available at the click of a button. Here is a comprehensive overview of what The HOTH has to offer and how it compares to the competition.
A Brief Profile of The HOTH
The HOTH is one of the largest SEO agencies – and one of the fastest-growing privately owned companies listed on the Inc. 5000 list for two years consecutively.
The company is based in the U.S. but operates globally, including serving international clients and hiring freelancers from all over the world. Notably, the company also works with other SEO agencies via its white label reseller services.
What Services Does The HOTH Offer?
As mentioned earlier, The HOTH offers a comprehensive range of SEO services, including:
HOTH Foundations
HOTH Foundations offers the platform's main service: link-building. It is worth noting that link-building is one of the best and fastest ways to boost a website's credibility and ranking, hence the designation "Foundations."
The HOTH develops original content and embeds the links in the chosen anchor texts. Finally, you get a detailed report showing the utilization and efficiency of their back-linking services.
It's worth reading reviews about the HOTH's link-building service before choosing to work with them.
HOTH Local
HOTH Local is designed for businesses looking to boost their local presence. Local SEO optimization can be tedious work, but The HOTH goes above and beyond to maximize your local reach. The company's local SEO services include:
- Analyzing the local competition and compiling a detailed report of what you are up against.
- Compiling a list of the most important citations.
- Registering each citation manually to prevent errors.
- Offering social citations with popular social media platforms.
- Developing creative videos and branded photographs.
HOTH Local is available to businesses across the country and many other international locations. It can also be integrated with other HOTH SEO and marketing services.
Related: A Step-By-Step Guide to Converting Your Blog Traffic Into Sales
HOTH Guest Post (GP)
Guest posting involves posting a blog with links and references to your platforms on another high-quality, high-authority, and high-traffic platform. The idea is to redirect as many of the other platform's readers to your platform when they read your guest posts.
It is worth noting that The HOTH has been cultivating relationships with high-ranking websites in various niches. As such, the platform promises maximum exposure of your content and brand to organic readers.
HOTH Blogger & HOTH Blogger Pro
HOTH Blogger and HOTH Blogger Pro packages offer blog and content writing services. The difference is that HOTH Blogger uses a general pool of writers to develop clients' content, while HOTH Blogger Pro uses a pool of highly skilled and experienced writers specializing in your niche.
The blog writing process is fast and simple. Clients can choose their preferred topics and layout instructions to guide the writers on their needs and preferences. The platform then pitches several ideas based on your needs to get your approval.
HOTH On-Page
HOTH on-page services involve polishing and revamping old content. The goal is to bring the content up-to-date and improve the overall quality of its keywords, backlinks, and other SEO components while retaining the original ideas. It is worth noting that this service is cheaper than creating new content from scratch.
Related: 6 Ways To Breathe Life Back Into Your Old Blog Posts
HOTH X
HOTH X offers a comprehensive range of managed SEO services, including:
- Keyword research.
- Developing blog content.
- Competitive gap analysis.
- Link building.
HOTH X is currently the platform's most popular service. It essentially combines all other piece-meal projects into one package at a lower price.
Related: 3 Tools To Generate Blog Content Ideas
6 Excellent Alternatives to The HOTH
As explained, The HOTH has numerous competitors offering similar services at competing prices, qualities, and other deals. Some of its most reliable The HOTH alternatives include:
- Upwork
- Fat Joe
- One SEO
- Citation Labs
- Sharp Rocket
- Vizion SEO
Upwork is a marketplace for a wide range of digital services, including SEO services such as content creation and link-building. Similar to The Hoth, Citation Labs specializes in link-building services but also offers complementary SEO services such as content creation. Essentially, all of these platforms offer similar services of a generally high quality.
The HOTH's Client Reviews
The HOTH's reputation among its clients is mostly positive and satisfactory. Some of the positive things that this platform's clients have to say include:
- The backlinks have high domain authority.
- The content is fresh (written from scratch) and engaging to capture your audience's attention.
- The platform delivers faster than the estimated period.
- The platform posts content on independent websites for maximum organic engagement (most other agencies post the content on affiliated websites, bringing dismal returns).
- The platform offers a comprehensive range of SEO services at competitive prices.
However, The HOTH also has its shortcomings. Some of the most notable complaints and negative The HOTH reviews from the platform's users include:
- The level of content varies based on your subscription package.
- The platform's prices are a bit higher than the industry standard.
However, you will realize that the platform's perceived quality of services varies depending on your unique needs and preferences. Additionally, you can always try one of the alternatives if The HOTH doesn't work out.
The HOTH Pricing
The HOTH offersdozens of SEO services at varying prices, as detailed in the list below:
- HOTH X – Managed SEO services priced at $500 per month, in addition to a $250 one-time set-up fee.
- HOTH Blogger – Content creation services priced between $70 and $480 per month.
- HOTH Guest Post – Manual linking services priced from $100+ per month, depending on the volume of content created.
- HOTH Web Copy – Content creation services for web pages (not blogs) priced at $60 per month.
- HOTH Video – Video creation and production services priced between $200 and $1,200 per month.
- HOTH Foundations – Foundational link building services (The HOTH's specialty) priced between $60 and $500 per month.
- HOTH Business Listings – Get your business listed on all local directories for $149 to $549 per month.
- HOTH PPC – Comprehensive marketing and advertising services for PPC Google ads. Ads are priced from $1,000 per month, plus a $500 management fee.
- HOTH Blitz – Back-linking to your homepage for $250 to $875 per month.
- HOTH Press – Managing press release and distribution for $149 per month.
- HOTH Boost – Boosting the efficiency of your website's backlinks for $49 to $149 per month.
- HOTH Rank Tracker – SEO ranking and tracking services for $15 to $375 per month.
Most of these services have fixed prices, but some have varying prices depending on the volume of services required.
Conclusion
The HOTH offers high-quality SEO services across all categories. However, some of its competitors are just as good (if not better) and offer just as many (if not more) services. As such, do your research to ensure that you find the right company for your unique needs and preferences.
Are you a marketing or SEO company looking for new ways to scale your agency?
White label social media management is a great way to bring in additional revenue without growing your team. Get in touch with MixBloom to learn about our 7 day free trial! Don't just take our word for it, check out our client testimonials.
Recommended reading:
- The Only 3 Content Marketing Tools You’ll Need
- How to Grow Your Digital Marketing Agency
- In-House Team vs Agency for Social Media Management: What's Best For You?