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Marketing today has become more and more dependent on content creation. What happens when you feel like you're out of content to share?
It is a difficult situation to be in especially if you are working towards making your content strategy consistent.
I have compiled a list of content idea generator tools that you can use to generate content ideas. Plus, we'll offer tips on choosing the right tool for your business. After you read this article, you won't run out of blog post ideas ever again!
#1: Ubersuggest
Neil Patel's Ubersuggest is our first choice.
Ubersuggest can generate thousands of blog post ideas on any topic that you like.
Comparing and analyzing competing content is a lot easier because of this tool. It provides you with all of the information that you need in order to drive more traffic to your website while keeping your content ideas fresh and relevant to your target audience.
Aside from that, it has multiple features for business owners and marketers. It is a fun tool since it’s not focused solely on generating content ideas.
Check out these key features that you’ll be able to explore when you get this software.
- Rank Tracking
- Site Audit
- Keyword Research
- Content Idea Recommendations
- Competitive Analysis
- Backlinks
So here’s how you can use Ubersuggest to generate new content ideas for your marketing strategy.
Step 1: Go to the Ubersuggest website.
Step 2: Enter a keyword or topic that is relevant to your business or strategy and click “Search”. In this example, we’ve used “Real Estate” as our keyword. Note that you can also change the location using the dropdown menu beside the search button.
Step 3: On the left corner, you will see the tools that Ubersuggest is offering such as the Traffic Analyzer and SEO Analyzer. However, we will focus on generating the content, so click on “Content Ideas”.
Step 4: Once you’ve clicked Search, this page will appear. It shows links of articles that are published under the niche or topic that you want. It also displays how many estimated visits each article got from Google, backlinks, Facebook shares, and Pinterest shares that it has so far.
What to love about it: Packed with features
When you’re a business owner, you definitely want to maximize the money you’ll be paying for a tool. Ubersuggest does a really good job of allowing you to do this because of the multiple features it has.
It makes it easier for you to know which topics or keywords get more traffic. It’s also an advantage to see the number of Facebook and Pinterest shares of the content if you want to create blog posts that social media users like.
The creators of this tool clearly want users to be able to improve their digital marketing strategies not just their content creation process which is something that you gotta love.
Another good thing about Ubersuggest is that it offers 24/7 email support, educational resources, training, and community support.
If you want to greatly improve your digital marketing strategies, content strategy, and your marketing skills, this tool is worth your investment.
The price tag
Ubersuggest offers 3 different types of plans for customers.
Their Individual plan is the most basic and would cost you $29 per month. It has some limitations on the features that you can use but you will still get the full experience. It will give you 20,000 keyword suggestions and 2,000 content ideas per topic which should be enough to keep you going for a year. If you’re a small business owner this is a good plan to start with.
Next is their Business plan. This costs slightly higher at $49 per month. It gives 50,000 keyword suggestions and 5,000 content ideas per topic.
Last is their Enterprise plan which is priced at $99 per month. You’ll get 100,000 keyword suggestions and 10,000 content ideas for every topic. This plan is for agencies that need to manage several projects as it allows up to 15 projects in one account.
All the plans will give you an option to get billed either monthly or annually. At the same time, you can cancel your subscription anytime if you ever change your mind.
#2: Blog Ideas Generator by HubSpot
Another giant in the marketing industry is HubSpot. This company is known for providing tools that help businesses operate more efficiently.
They offer a variety of solutions for business owners such as marketing, sales, customer service, and content management systems solutions. They have free plans for their tools but just like with most brands, you’ll have to pay for premium features that could help your team even more.
How to use the Blog Ideas Generator by HubSpot
Hubspot’s Blog Ideas Generator is so easy and quick to use. It doesn’t have a very complicated layout which makes it recommendable for people who are new to the digital marketing industry. If you want to try this tool for your blog, just follow the easy steps below!
Step 1: Go to https://www.hubspot.com/blog-topic-generator and enter a noun to start your search.
Step 2: Give 5 nouns that are related to the topic or niche that you like, and click “Give me Blog Ideas”.
Step 3: The next page will appear like this! The small cards on the left are the titles that HubSpot generated based on the nouns that you entered on your search. The cards work like flashcards and are very simple to use.
You can change the view by clicking the grid option right below the cards.
If you sign up on HubSpot’s email list, you will get up to 250 titles per search which could be a year’s worth of blog ideas. However, if you prefer to keep using the tool as a guest, you’re limited to getting 5 titles per search.
Either way, everything is for FREE!
You can also download a spreadsheet file of the content ideas you got.
What to love about it: Quick and easy
One of the best things about HubSpot is that their tools are very easy to use. The design of their Blog Ideas Generator is also very clean but not boring.
If you’re someone who likes simplicity and don’t mind not seeing the data behind the topics and keywords, then you’ll like this tool. Seeing numbers and graphs can be a bit overwhelming for some which could be discouraging if you’re new to digital marketing and still struggling to understand the terms used in the industry.
On the other hand, if you feel like the suggested titles are getting repetitive, you can rephrase them or simply formulate a new title using their ideas.
The price tag
The best thing about HubSpot is that they’re offering this tool for FREE. All you have to do is sign up. They will require you to give your email address, full name, company name, and phone number.
You will receive promotional emails from them but it’s not really a big deal especially if you get to generate hundreds of content ideas using their tool without paying anything.
#3: Buzzsumo
Another tool that digital marketers are using today is Buzzsumo. Unlike HubSpot’s Idea Generator, this one gives you more data about the topic you’re searching for.
Marketers who want to improve their content marketing strategies are going to love this tool because of its features. But the ultimate question is: Is it what you’re looking for?
How to use Buzzsumo?
Before you decide on getting Buzzsumo, signing up for a trial account will allow you to see if this tool has everything that you need for a content idea generator.
The good thing is that you don’t have to provide any credit card details to get the trial premium account. You just have to give them basic details about yourself and you’re ready to use all the features for 7 days.
Once you’ve signed up for their trial version, follow the steps below to use the content idea generator.
Step 1: Sign in and go to your dashboard.
Step 2: Under the Discover tab, click “Topics.”
Step 3: You will see a page that looks like this. This is where you can write the topics that you want the content ideas to be about. Simply click “Search” to enter your keyword..
Step 4: Once you’ve entered the word or the phrase for your topic, Buzzsumo will give you subtopics and content ideas that are relevant to you. Each card has a subtopic written at the top and a list of content ideas in statement and question form.
Step 5: Clicking one of the cards will lead to this page. Buzzsumo gives you the Insights for that sub-topic in graph format. There’s also a long list of content ideas, questions, and related keywords that you can use.
Step 5: If you want to get a more detailed report about the topic you want to use, simply click the “View Analysis Report” at the bottom of the page.
Click “Search” again.
And voila! Buzzsumo will give the FULL analysis of engagements a specific content has on web pages as well as on social media.
You will also have the option to download these analysis reports to print it or to keep it on your computer in different file formats.
Here, they give you a quick summary of engagement domains have on each social media platforms.
What to love about it: A better content marketing strategy
With Buzzsumo it is almost impossible to run out of keywords and content ideas. This tool definitely delivers so much more than just a list of content to write.
Having analysis reports for each content that you want to make allows you to plan an effective strategy. After all, if you’re just publishing content just for the sake of having something on your page, it’s still not going to give you much traffic.
With Buzzsumo, you’ll know what topics people are actually interested in right now and which content is trending on social media. They give you very specific numbers of shares and engagements which might be something you would find useful for your strategy.
The price tag
Buzzsumo has four different plans for you to choose from. The price starts at $99 a month and could go above $499 for custom plans that are tailored to your business’ needs.
The key difference between these plans is the number of users allowed in the account as well as Facebook and YouTube Analyzers that won’t come with their Pro and Plus plans.
If you’re a big business that handles multiple projects, the Large and Enterprise plans will be very helpful with creating your strategy and staying on top of trending topics.
However, if you’re a content creator who manages your own page, you can start with their cheapest plans and get started on nailing your content marketing strategy without breaking the bank!
What Should You Consider In Choosing A Content Idea Generator Tool?
Ubersuggest, HubSpot, and Buzzsumo are just a few of the content generators you can use today. Each of these tools has its own unique features that will be a huge help to content marketers like you.
However, you can only choose one. So what are the factors that you should consider when choosing a content generator tool?
Here are some of our suggestions.
- Set a budget that you are comfortable with. Avoid overspending as much as you can.
- Choose a tool that is user friendly for you.
- Identify your needs. If you don’t need to publish hundreds of content every month then stick with a basic tool or plan for now.
- Take advantage of the analytic features of these tools but if you don’t really need all the advanced features, it’s okay to miss out on them.
If you’re still torn between these tools, don’t be afraid to try them yourself. There are trial accounts that will give you access to premium features. It is the best way to get a feel of the interface and features these tools have.
At the end of the day, every user has different needs and levels of understanding about digital marketing so just give yourself the opportunity to experience and experiment with them!
Make your life easier
Looking for content ideas, reading analytics, and creating your own content can be time-consuming and annoying especially if you want to put more of your efforts into planning an effective digital marketing strategy for your projects.
So if you want to make your life easier, using a white label content creation service like MixBloom might just be what you need. We are a team of social media experts and content marketers happy to do all the content creation work for you and your clients, so you can get the job done fast, save time without compromising quality.
We create blog posts for clients starting from solid SEO research to make sure you can always see an ROI on the content. We also offer content creation services for your social media pages which will help you build and engage your audience where they already are.
If you’re curious about what MixBloom can offer, we have a 14-day free trial that you can try so you can truly see the benefits of our services yourself!
