Effectively communicating the value of your social media services is crucial for building client trust and long-term relationships. This guide provides suggested communication touchpoints, strategies for highlighting wins, and email templates to help agencies demonstrate value throughout the client relationship.
Use these tools to keep your clients informed, engaged, and confident in the results your social media efforts are delivering.
1. Suggested Communication Touchpoints:
To maintain a healthy client relationship, aim for regular and structured communication touchpoints. Here are the recommended checkpoints:
- Onboarding Email & Introduction Call:
Send a personalized welcome email and schedule a call to introduce yourself, set expectations, and explain the initial strategy. - Monthly Check-In Emails:
A concise update on what was accomplished that month, any wins or highlights, and a quick preview of the content for the upcoming month. - Quarterly Review Meetings:
These can be quick 30-minute calls where you discuss performance trends, key insights, and strategic adjustments for the next quarter. - Campaign or Milestone Updates:
Whenever you reach a specific milestone (e.g., follower growth, new leads generated), send a short celebratory message that outlines the achievement and its impact.
2. Highlighting Wins and Reporting:
Use these strategies to show your client the value of your work:
- Share Metrics That Matter:
Focus on metrics that align with their business goals. For example, if a client is interested in brand awareness, highlight metrics like impressions and reach. If they care about lead generation, focus on conversion rates and new inquiries. - Contextualize the Data:
Don’t just share numbers—explain what they mean. For example, “Your engagement rate increased by 20% this month, which indicates that our new content format is resonating well with your audience.” - Tie Results to Business Outcomes:
Whenever possible, link your social media efforts to broader business goals, like increased website traffic, higher sales, or improved brand sentiment.
3. Sample Email Templates:
Monthly Check-In Email:
Subject: Social Media Update & Upcoming Content Preview
“Hi [Client Name],
I wanted to provide a quick update on the progress we’ve made this month. Here are some of the highlights:
- [Highlight 1: e.g., Increased engagement on Instagram posts by 15%]
- [Highlight 2: e.g., New leads generated through our LinkedIn strategy]
Attached is a preview of next month’s content plan. Please let us know if there are any adjustments you’d like to make!
Best,
[Your Name]”
Milestone Celebration Email:
Subject: We Reached [Milestone]!
“Hi [Client Name],
Great news! We’ve just hit [Milestone] for [Specific Platform/Goal]. This means [explain the impact, e.g., increased visibility, new followers, or potential leads].
We’ll continue optimizing the strategy to keep the momentum going. Let me know if there’s anything else you’d like us to focus on!
Cheers,
[Your Name]”