Clients often want to know, “What’s the ROI of social media?” This calculator is designed to help agencies answer that question with data-driven insights. By entering key client metrics—such as average sale value, conversion rate, and customer lifetime value—this tool estimates the potential ROI of social media services.
Use it to show your clients the measurable impact that a strategic social presence can have on their bottom line.
Inputs:
- Estimated Leads Generated per Month
- How many new leads or inquiries do you expect to generate through social media?
- Conversion Rate (%)
- What percentage of those leads convert into paying customers?
- Average Sale Value ($)
- What is the average revenue generated per sale or customer?
- Social Media Cost per Month ($)
- How much are you (or your client) spending on social media services each month?
Outputs:
- Estimated Monthly Revenue:
- Formula: Estimated Leads Generated x Conversion Rate x Average Sale Value
- This will show the expected monthly revenue generated by social media efforts.
- Monthly ROI (%):
- Formula: [(Estimated Monthly Revenue – Social Media Cost) / Social Media Cost] x 100
- This will calculate the percentage return on investment for the social media services.
- Number of Leads Needed to Break Even:
- Formula: Social Media Cost / (Average Sale Value x Conversion Rate)
- This helps set realistic expectations by showing the minimum number of leads needed to justify the social media investment.