Platform-Specific Insights
Use these key data points to position yourself as an expert on each major social media platform:
- Facebook
- 3.05 billion monthly active users
- Average user spends 31 minutes per day on Facebook, making it ideal for targeting a broad demographic.
- Highest ROI for B2C marketers among all platforms.
- Ideal for building brand awareness and community engagement
- Instagram
- 33.1 minutes/day: Average daily time spent on Instagram in 2024.
- Tied with Facebook for highest ROI, making it a top platform for both B2C and B2B brands.
- Strongest hold on Gen Z and Millennials: Key platform for targeting younger demographics.
- Higher average engagement rates compared to Facebook (0.60% vs. 0.15%).
- Effective for visual storytelling and influencer partnerships.
- LinkedIn
- 1 billion members globally as of 2024.
- 60% of users are between 25-34, making it the go-to platform for B2B marketing.
- LinkedIn is ideal for professional networking and thought leadership content.
- Best for reaching decision-makers: 4 out of 5 LinkedIn members drive business decisions (Sprout Social, 2024).
Content Strategy Insights
Use these content strategy insights to justify creative decisions and suggest the most effective types of content to clients:
- Short-form videos: 87% of marketers say that short-form videos lead to increased sales. Focus on videos under 60 seconds to maximize engagement.
- “Edutainment” content: Two-thirds of social media users find content that both educates and entertains the most engaging.
- High-quality visuals: Users prioritize quality over quantity. Creating visually appealing posts is crucial for standing out.
- Personalized Content: 71% of users expect brands to offer personalized experiences, making tailored posts a strong strategy (Sprout Social, 2024).
Suggested Phrases:
Equip yourself with these data-backed phrases to establish authority when talking about social media:
- “Instagram engagement rates are four times higher than Facebook’s. This is why we recommend focusing on visually rich content for this platform.”
- “With over 1 billion members on LinkedIn, it’s the perfect place to connect with decision-makers in your industry.”
- “Short-form videos are proven to increase sales. We should prioritize this content format to maximize your impact.”
- “The average engagement rate for Instagram business accounts is 0.60%, significantly higher than Facebook’s 0.15%, making it an ideal platform for building brand relationships.”
- “Over 87% of marketers say that video content, especially short-form, drives the highest engagement. Prioritizing video in your strategy is essential to capturing attention.”
- “LinkedIn users engage more with content that provides industry insights and professional advice. This is why educational content performs best on this platform.”
- “Facebook is still the most popular platform among marketers, but it’s important to use it for community building rather than direct sales, focusing on posts that encourage conversation.”
- “Personalized content can increase engagement by up to 40%. We’ll make sure your content is tailored to resonate with your specific audience to maximize results.”