This sales script is designed to help you confidently sell social media services to your clients. It provides a structured approach that walks you through each stage of a successful sales conversation, from identifying your client’s needs to positioning social media as the solution to their challenges.
We’ve broken down the script into six main parts:
- Building Rapport & Setting Expectations – Start the conversation on the right foot by establishing a positive and client-focused tone.
- Identifying Needs & Goals – Ask targeted questions to uncover your client’s pain points and align our services to their objectives.
- Introducing the Solution – Present social media as a simple, effective way to address their needs, with a focus on the hands-off approach we provide.
- Explaining the Process – Share exactly how it works, from onboarding and content creation to review and delivery, so your client knows what to expect.
- Handling Objections – Respond confidently to common client concerns with data-backed insights and proven strategies.
- Closing the Sale – Encourage the client to take the next step, whether that’s starting a trial or committing to a package, with a clear call to action.
By following this guide, you’ll be equipped to present social media services in a way that highlights value, builds trust, and helps close more deals.
Step 1: Introduction
Objective: Build rapport and set expectations for the conversation.
Opening Line: “Hey [Client’s Name], I’m excited to talk today about how we can elevate your brand’s presence through social media. I understand your main focus has been [client’s primary focus], but I’d love to explore how adding a social media strategy can support your goals even further.”
Step 2: Identifying Needs and Goals
Objective: Understand the client’s pain points and align MixBloom’s services to solve them.
Questions to Ask:
- “What are your top 2-3 marketing goals for this year?”
- “How do you currently feel about your brand’s presence online?”
- “Have you considered using social media more actively to drive [specific goals: engagement, lead generation, brand awareness]?”
- “What’s been the biggest hurdle for you when it comes to social media?”
Response Tip:
When the client mentions pain points (e.g., lack of time, inconsistent branding, or no engagement), respond with:
“I hear this a lot from clients. That’s exactly why we’ve started offering [social media service]—to remove that burden and help you stay consistent online without needing to invest in more resources.”
Step 3: Introducing the Solution
Objective: Position the white-label social media services as the perfect solution for achieving their goals.
Script: “Based on what you shared, I believe that our social media service can help you solve [specific pain point]. We offer a done-for-you social media solution that includes content creation, strategy, and scheduling. And the best part? It’s completely hands-off for you.”
- Highlight Key Benefits:
- “You won’t need to worry about creating content or coming up with ideas. We handle everything, so your only job is to review and approve.”
- “Our custom dashboard makes it easy for you to review, approve, and leave feedback on posts, saving you time and hassle.”
- “We work with experienced social media managers who are experts at driving engagement and building brand visibility.”
Step 4: Explaining the Process
Objective: Walk the client through what working with the agency will look like.
Script: “We start with a simple onboarding process where we collect information about your brand—your voice, brand colours, goals, and any visual assets. This helps us create content that’s on-brand and personalized.”
- “Every month, we’ll deliver a batch of content for you to review by the [insert date]. You’ll get to approve it or request edits.”
- “Once the content is approved, we will take care of the scheduling and posting!”
Step 5: Addressing Potential Objections
Objective: Handle common client concerns before they even arise.
- “We don’t have time to manage social media.”
Response:
“That’s exactly why we offer this service! We do all the heavy lifting, from content creation to scheduling. All you need to do is approve the posts.” - “I’m not sure if social media fits into our strategy right now.”
Response:
“Even if social media isn’t your primary focus, having a presence establishes credibility. We can start small and build from there.” - “We’ve tried social media before, and it didn’t work.”
Response:
“Social media strategies have evolved a lot. Our approach is focused on creating high-quality, engaging content that resonates with your audience.” - “What if the content doesn’t match our brand?”
Response:
“We invest time upfront to understand your brand deeply. Plus, you’ll have full control to review and provide feedback on every piece of content.”
Step 6: Call to Action
Objective: Guide the client to the next steps.
Script: “Based on everything we’ve discussed, I’d love to move forward by [suggest next step, e.g., starting with a small package, setting up a call to finalize details, etc.]. How does that sound?”
- “If you’re ready, we can start the onboarding process this week. We’ll have your first set of content ready within [timeline].”
- For Hesitant Clients:
“Why don’t we do a trial run? Let’s get your brand started with [insert package], and we’ll evaluate the impact over the next month. If it’s not delivering results, there’s no long-term commitment.”